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~isPartOf:"The journal of product & brand management"
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Search: subject:"Customer integration"
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Customer integration
17
Kundenintegration
17
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Consumer behaviour
13
Konsumentenverhalten
13
Markenimage
13
Brand
9
Markenartikel
9
Social Web
9
Social web
9
Brand co-creation
8
Internet marketing
8
Online-Marketing
8
Brand loyalty
4
Markentreue
4
Social media
4
Brand engagement
3
Co-creation
3
Viral marketing
3
Virales Marketing
3
Betriebliche Wertschöpfung
2
Brand communities
2
Brand love
2
Brand trust
2
Value creation
2
Advertising effects
1
Anti-Branding
1
Anti-branding
1
Behavioral branding
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand experience
1
Brand hijacking
1
Brand involvement
1
Brand perception
1
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English
17
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Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bendoni, Wendy K.
1
Bilgram, Volker
1
Clark, Moira K.
1
Confetto, Maria Giovanna
1
Cova, Bernard
1
Covucci, Claudia
1
Dwivedi, Yogesh Kumar
1
Füller, Johann
1
Henseler, Jörg
1
Hollebeek, Linda D.
1
Hughes, Mine Üçok
1
Imparato, Nicholas
1
Jevons, Colin
1
Kaltcheva, Velitchka D.
1
Kaufmann, Hans Rüdiger
1
Kristal, Samuel
1
Langaro, Daniela
1
Laric, Michael V.
1
Lee, Michael S. W.
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Merrilees, Bill
1
Muniz, Fernanda
1
Nascimento, Rita
1
Ooi, Keng-Boon
1
Pandey, Ritesh
1
Paranque, Bernard
1
Patino, Anthony
1
Pehlivan, Ekin
1
Pitta, Dennis A.
1
Pongpaew, Wimmala
1
Sanyal, Priyavrat
1
Sharma, Tripti Ghosh
1
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The journal of product & brand management
Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
Journal of strategic marketing
31
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of service research
17
Journal of the Academy of Marketing Science
17
Creativity and innovation management
16
European management journal
16
International journal of product development : IJPD
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Psychology & marketing
15
Customer engagement : contemporary issues and challenges
14
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ECONIS (ZBW)
17
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1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
5
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
6
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
7
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
8
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
Saved in:
9
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
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