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~isPartOf:"The journal of product & brand management"
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Corporate reputation
23
Firmenimage
23
Brand management
17
Markenführung
17
Brand image
12
Markenimage
12
Brand architecture
8
Markenarchitektur
8
Consumer behaviour
7
Konsumentenverhalten
7
Corporate culture
5
Reputation
5
Unternehmenskultur
5
Brand
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Employer branding
4
HR marketing
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Personalmarketing
4
Corporate brand
3
Corporate identity
3
Einzelhandel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Public relations
3
Retail trade
3
Öffentlichkeitsarbeit
3
Brand identity
2
Brand meaning
2
Confidence
2
Corporate branding
2
Corporate image
2
Country image
2
Country reputation
2
Designation of origin
2
Familienunternehmen
2
Family business
2
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4
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25
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26
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26
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2
Aldabbas, Hazem
1
Arantola, Noora
1
Balmer, John M. T.
1
Berndt, Adele
1
Bravo, Rafael
1
Brunner, Christian Boris
1
Chen, Shuai
1
Chen, Weifeng
1
Cheng, Ranis
1
Feng, Jingdan
1
Feng, Juan
1
Foster, Carley
1
Ge, Anqi
1
Gendel-Guterman, Hanna
1
Greyser, Stephen A.
1
Harjoto, Maretno Agus
1
Haugland, Sven A.
1
Hillestad, Tore
1
Ivens, Stefan
1
Jaufenthaler, Philipp
1
Juntunen, Mari
1
Juusola, Katariina
1
Khanyapuss Punjaisri
1
Lahrech, Abdelmounaim
1
Levy, Shalom
1
Li, Huaibin
1
Liu, Fang
1
Meintjes, Corné
1
Merrilees, Bill
1
Miller, Dale
1
Mingione, Michela
1
Montaner, Teresa
1
Nilsen, Etty Ragnhild
1
O'Connor, Genevieve E.
1
Olafsen, Anja H.
1
Pina, José M.
1
Raithel, Sascha
1
Roper, Stuart
1
Salas, Jim
1
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Published in...
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The journal of product & brand management
Corporate reputation review : an international journal
157
Journal of business research : JBR
122
Journal of business ethics : JOBE
96
The journal of brand management : an international journal
73
SpringerLink / Bücher
69
NBER working paper series
64
IZA Discussion Papers
63
Working paper / National Bureau of Economic Research, Inc.
62
Academy of Management journal : AMJ
58
NBER Working Paper
57
Corporate communications : an international journal
53
Journal of economic behavior & organization : JEBO
52
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Journal of retailing and consumer services
49
MPRA Paper
49
CEPR Discussion Papers
47
Discussion paper / Centre for Economic Policy Research
44
Discussion paper series / IZA
42
Journal of Business Ethics
42
Journal of economic theory
40
Corporate reputation review
36
The Oxford handbook of corporate reputation
36
CESifo working papers
35
International journal of hospitality management
35
CESifo Working Paper Series
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of financial economics
33
European journal of marketing : EJM
32
CESifo Working Paper
30
Journal of banking & finance
30
Corporate social responsibility and environmental management
29
Finance research letters
29
Games and economic behavior
29
The journal of corporate finance : contracting, governance and organization
28
Discussion paper / Tinbergen Institute
23
International studies of management and organization
22
Journal of marketing communications
22
International journal of industrial organization
21
Psychology & marketing
21
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ECONIS (ZBW)
26
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
3
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
4
Take heed of those you reject : a candidate's view of employer
reputation
Chen, Shuai
;
Wang, Weiwen
;
Zhou, Juan
;
Zhang, Shuyue
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 305-315
Persistent link: https://www.econbiz.de/10013552959
Saved in:
5
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
6
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
7
The emergence of a values-based premium private label brand
reputation
within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Effects of customer-based corporate
reputation
on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
9
Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
Saved in:
10
Social identity, collective self esteem and country
reputation
: the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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