//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Das, Gopal"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
Consumer behaviour
7
Mobile communications
5
Mobilkommunikation
5
Internet marketing
4
Literature review
4
Online-Marketing
4
Advertising
3
Bibliometrics
3
Bibliometrie
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Werbung
3
Adoption
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Electronic money
2
Elektronisches Geld
2
Mobile payment (m-payment)
2
Online retailing
2
Online-Handel
2
Retail trade
2
Social media
2
Social web
2
Advertisement
1
Advertising effects
1
Affiliate
1
Affiliate marketing
1
Ausländische Tochtergesellschaft
1
Australia
1
Australien
1
Bank
1
Brand image
1
Brand management
1
Channel preferences
1
Channel selection criteria
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Aufsatz in Zeitschrift
9
Language
All
Bulgarian
English
Spanish
Author
All
Das, Gopal
Dwivedi, Yogesh Kumar
Bang, Nguyen
4
Williams, Michael D.
4
Melewar, T. C.
3
Sarkar, Abhigyan
3
Shareef, Mahmud Akhter
3
Datta, Biplab
2
Gupta, Devashish Das
2
Jayawardhena, Chanaka
2
Kapoor, Kawaljeet Kaur
2
Rana, Nripendra P.
2
Shobeiri, Saeed
2
Simkin, Lyndon
2
Abed, Salma S.
1
Adams, Melinda K.
1
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Ali, Azrin
1
Alkibay, Sanem
1
Altıntaş, Murat Hakan
1
Andronikidis, Andreas
1
Annamalai, Balamurugan
1
Arun Kumar Tarofder
1
Bajpai, Naval
1
Balaji, M. S.
1
Banerjee, Madhurjya
1
Baron, Steve
1
Bawa, Anupam
1
Billore, Aditya
1
Blili, Samir
1
Bochenek, Lukasz M.
1
Brencis, Ainars
1
Broderick, Amanda J.
1
Buchwald, Markus
1
Chahal, Hardeep
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Chen, Chien-Hung
1
Chen, Hsin
1
Cheung, Lily
1
more ...
less ...
Published in...
All
The marketing review
Journal of business research : JBR
17
Journal of retailing and consumer services
17
International journal of Indian culture and business management
12
Psychology & marketing
6
European journal of marketing : EJM
5
Technological forecasting & social change : an international journal
5
Information systems management
4
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of electronic marketing and retailing : IJEMR
3
Electronic government : EG; an international journal
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of retail & distribution management
2
Marketing intelligence & planning
2
The journal of services marketing
2
Benchmarking : an international journal
1
European journal of innovation management : EJIM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Operations management research : OMR ; advancing practice through theory
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
2
Risk, privacy and security concerns in digital retail
Marriott, Hannah R.
;
Williams, Michael D.
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 337-365
Persistent link: https://www.econbiz.de/10011853834
Saved in:
3
Exploring multichannel design : strategy and consumer behaviour
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
- In:
The marketing review
16
(
2016
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10011596987
Saved in:
4
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
5
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
The marketing review
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
Saved in:
6
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
7
Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
; …
- In:
The marketing review
14
(
2014
)
4
,
pp. 407-430
Persistent link: https://www.econbiz.de/10011445016
Saved in:
8
Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
14
(
2014
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
Saved in:
9
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->