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~isPartOf:"The marketing review"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Marketing management
48
Marketingmanagement
48
Konsumentenverhalten
10
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand image
6
Markenimage
6
Brand
5
Firm performance
5
KMU
5
Marketing
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SME
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Unternehmenserfolg
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Advertising
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Advertising effects
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Bibliometrics
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Bibliometrie
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Großbritannien
4
Internet marketing
4
Markenartikel
4
Marketing communication
4
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4
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Werbewirkung
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Aufsatz in Zeitschrift
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Melewar, T. C.
2
Agrawal, Shivan
1
Annamalai, Balamurugan
1
Bajpai, Naval
1
Baron, Steve
1
Broderick, Amanda J.
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Gbadamosi, Ayantunji
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Muruganantham, G.
1
Nicholson, Amelia
1
Phu, Ian
1
Priyadharshini, K.
1
Sung, Billy
1
Varshney, Sanjeev
1
Willi, Christine Hallier
1
Yee, Wallace M. S.
1
Yen, Dorothy
1
Yeung, Ruth M. W.
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The marketing review
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
10
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1
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
2
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
3
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
4
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
5
Exploring the consumer opportunism conundrum in the insurance industry : the role of marketing
Gbadamosi, Ayantunji
;
Yusuf, Tajudeen Olalekan
- In:
The marketing review
16
(
2016
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011597726
Saved in:
6
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
8
Logistic regression : an advancement of predicting consumer purchase propensity
Yeung, Ruth M. W.
;
Yee, Wallace M. S.
- In:
The marketing review
11
(
2011
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10009233532
Saved in:
9
Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
Chaudhuri, Himadri Roy
- In:
The marketing review
10
(
2010
)
3
,
pp. 259-267
Persistent link: https://www.econbiz.de/10008651155
Saved in:
10
An elder's reflection on marketing to the elderly
Baron, Steve
- In:
The marketing review
8
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
Saved in:
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