//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The service industries journal"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Relationship marketing
185
Consumer behaviour
107
Dienstleistungsqualität
106
Service quality
106
Customer satisfaction
89
Kundenzufriedenheit
89
Brand management
43
Markenführung
43
Customer service
33
Kundenservice
33
Dienstleistungssektor
32
Service industry
32
Lieferantenmanagement
27
Supplier relationship management
27
Taiwan
27
Brand image
26
Markenimage
26
Marketing management
24
Marketingmanagement
24
Customer integration
23
Internet marketing
23
Kundenintegration
23
Online-Marketing
23
Großbritannien
22
United Kingdom
22
Beschwerdemanagement
19
Betriebliche Wertschöpfung
19
Complaint management
19
Confidence
19
Customer value
19
E-commerce
19
Electronic Commerce
19
Kundenwert
19
Value creation
19
Vertrauen
19
Bank
18
Emotion
18
Holiday behaviour
17
more ...
less ...
Online availability
All
Undetermined
102
Free
4
Type of publication
All
Article
233
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
235
Aufsatz in Zeitschrift
235
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
All
English
235
Author
All
Ha, Hong Youl
3
Wu, Cedric Hsi-jui
3
Yi, Youjae
3
Amin, Muslim
2
Back, Ki-Joon
2
Chao, Pei
2
Foxall, Gordon R.
2
Gil Saura, Irene
2
Gong, Taeshik
2
Horbel, Chris
2
Hsu, Maxwell K.
2
Kim, Wansoo
2
Lee, Seonjeong
2
Legendre, Tiffany S.
2
Lin, Wen-bao
2
Lin, Yi Hsin
2
Ma, Jianfeng
2
Nicholson, Michael
2
Nätti, Satu
2
Ok, Chihyung
2
Park, Jungkun
2
Popp, Bastian
2
Rayburn, Steven W.
2
Sanz Blas, Silvia
2
Taheri, Babak
2
Tsiotsou, Rodoula H.
2
Tung, Wei
2
Wang, Stephen W.
2
Woratschek, Herbert
2
Xiao, Sarah Hong
2
Zhou, Xing
2
Addo, Prince Clement
1
Adhikari, Kishalay
1
Ahmed, Sohel
1
Ahn, Jiseon
1
Akhtar, Muhammad Waheed
1
Akhtar, Nadeem
1
Aksoy, Nilsah Cavdar
1
Al-Hawari, Mohd Ahmad
1
Ali, Faizan
1
more ...
less ...
Published in...
All
The service industries journal
Journal of business research : JBR
1,374
Journal of retailing and consumer services
1,069
Industrial marketing management : the international journal for industrial and high-tech firms
880
SpringerLink / Bücher
441
International journal of hospitality management
433
The journal of business & industrial marketing
354
The journal of product & brand management
338
The journal of brand management : an international journal
330
Psychology & marketing
294
The journal of services marketing
281
Journal of the Academy of Marketing Science
269
Journal of strategic marketing
258
Journal of marketing
255
Asia Pacific journal of marketing and logistics
252
Journal of travel and tourism marketing
227
European journal of marketing : EJM
223
Journal of marketing communications
221
Journal of marketing management : MM
220
Marketing intelligence & planning
205
Journal of marketing research : JMR
203
Journal of retailing
198
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
197
Cogent business & management
191
International journal of contemporary hospitality management
190
Tourism management : research, policies, practice
188
International journal of internet marketing and advertising : IJIMA
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
177
Journal of hospitality marketing & management
171
Marketing letters : a journal of research in marketing
168
Gabler Edition Wissenschaft
164
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
159
The international review of retail, distribution and consumer research
157
Journal of business-to-business marketing
155
International journal of electronic customer relationship management : IJECRM
151
International journal of retail & distribution management
148
International journal of consumer studies
142
Journal of international consumer marketing
141
Management science : journal of the Institute for Operations Research and the Management Sciences
138
Journal of service research : JSR
137
more ...
less ...
Source
All
ECONIS (ZBW)
235
Showing
1
-
10
of
235
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
2
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
3
Reuse intention of augmented reality apps : recreational consciousness as moderator
Behzad Foroughi
;
Hongsachart, Hathaitip
;
Asadi, Shahla
; …
- In:
The service industries journal
44
(
2024
)
7/8
,
pp. 480-521
Persistent link: https://www.econbiz.de/10014551109
Saved in:
4
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
5
Customer engagement and purchase intention in live-streaming digital
marketing
platforms
Addo, Prince Clement
;
Fang, Jiaming
;
Asare, Andy Ohemeng
; …
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012623973
Saved in:
6
The effects of host sincerity on tourists' perceived destination image
Wu, Lingfei
;
Taheri, Babak
;
Okumus, Fevzi
;
Wang, Suosheng
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 83-104
Persistent link: https://www.econbiz.de/10014450281
Saved in:
7
Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül
;
Sürücü, Ebru
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
Saved in:
8
The role of conflicting online reviews in consumers' attitude ambivalence
Siddiqi, Umar Iqbal
;
Sun, Jin
;
Akhtar, Nadeem
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 1003-1030
Persistent link: https://www.econbiz.de/10012292985
Saved in:
9
Conflict-solving as a mediator between customer incivility and service performance
Auh, Seigyoung
;
Mengüç, Bülent
;
Thompson, Frauke Mattison
- In:
The service industries journal
44
(
2024
)
5/6
,
pp. 342-377
Persistent link: https://www.econbiz.de/10014551100
Saved in:
10
ChatGPT-powered chatbot as a green evangelist : an innovative path toward sustainable consumerism in e-commerce
Sadiq, Muhammad Waqas
;
Akhtar, Muhammad Waheed
;
Huo, Chunhui
- In:
The service industries journal
44
(
2024
)
3/4
,
pp. 173-217
Persistent link: https://www.econbiz.de/10014551089
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->