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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
~subject:"Social web"
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Marketingmanagement
Marketingtheorie
Social web
Marketing management
9
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
5
Internet marketing
4
Online-Marketing
4
Target group
4
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4
Brand management
3
Children
3
Influencer marketing
3
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3
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3
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3
Youth
3
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2
Indien
2
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1
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Breakfast cereals
1
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Consumer socialisation
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Basu, Rituparna
1
Chan, Kara
1
Dasgupta, Pinaki
1
Duffett, Rodney Graeme
1
Fan, Fei
1
Hongjun, Wang
1
Jhawar, Anand
1
Kumar, Prashant
1
Li, Yupeng
1
Prieler, Michael
1
Saqib, Natasha
1
Schorn, Anna
1
Shah, Ali M.
1
Sharma, Ruppal Walia
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Sindi, Neena
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Sparrman, Anna
1
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
118
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
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1
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
2
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
3
Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market
Saqib, Natasha
;
Shah, Ali M.
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10013367875
Saved in:
4
Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna
;
Vinzenz, Friederike
;
Wirth, Werner
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
Saved in:
5
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Saved in:
6
Role of children in family purchase across Indian parental clusters
Sindi, Neena
;
Basu, Rituparna
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
Saved in:
7
Contests : from a young consumer's perspective
Hongjun, Wang
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 239-243
Persistent link: https://www.econbiz.de/10008667644
Saved in:
8
Marketing to children : a planning framework
Sharma, Ruppal Walia
;
Dasgupta, Pinaki
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 180-187
Persistent link: https://www.econbiz.de/10003898951
Saved in:
9
Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
Saved in:
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