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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Virales Marketing"
~subject:"Werbung"
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Search: subject_exact:"Impact of advertising"
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Virales Marketing
Werbung
Advertising effects
36
Werbewirkung
36
Advertising
24
Consumer behaviour
18
Konsumentenverhalten
18
Children
17
Jugendliche
17
Kinder
17
Youth
17
Target group
15
Zielgruppe
15
Internet marketing
8
Online-Marketing
8
Brand image
4
Brand management
4
Celebrity endorsement
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Celebrity-Werbung
4
Fernsehwerbung
4
Gender
4
Geschlecht
4
India
4
Indien
4
Markenführung
4
Markenimage
4
Social Web
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Social web
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Television advertising
4
USA
4
United States
4
Advertising literacy
3
Analphabetismus
3
China
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Communication media
3
Consumer socialization
3
Eltern
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Experiment
3
Food
3
Hong Kong
3
Hongkong
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24
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Chan, Kara
3
Ng, Yu Leung
3
Abbasi, Amir Zaib
1
Anyukhina, Irina
1
Bargh, Danielle
1
Bellotto, Massimo
1
Bertolotti, Mauro
1
Buijzen, Moniek
1
Bush, Bianca
1
Cappelli, Christopher
1
Cartwright, Robert Freeman
1
Cassia, Fabio
1
Choudhary, Sharuti
1
Daems, Kristien
1
De Jans, Steffi
1
Ding Hooi Ting
1
Fan, Fei
1
Fung, Maggie S. K.
1
Furnham, Adrian
1
García-Béjar, Ligia
1
Gurieva, Yulia
1
Hudders, Liselot
1
Liu, Jianqiong
1
Loose, Femke
1
McAlister, Anna R.
1
Miguélez-Juan, Blanca
1
Miller, Stephen
1
Mirandah, Gladys
1
Moons, Ingrid
1
Nicolini, Valentina
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Núñez-Gómez, Patricia
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Opree, Suzanna J.
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Pavelka, Jirí
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Pelsmacker, Patrick de
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Pike, James Russell
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Plogell, Michael
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Quraishi, Muhammad Ali
1
Rehman, Umair
1
Reijmersdal, Eva A. van
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Young consumers : insight and ideas for responsible marketers
International journal of advertising : the review of marketing communications
148
International journal of advertising : the quarterly review of marketing communications
125
Journal of marketing communications
114
Journal of business research : JBR
112
Journal of advertising : official publication of the American Academy of Advertising
107
Journal of advertising research
96
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of promotion management : JPM
53
International journal of internet marketing and advertising : IJIMA
44
Psychology & marketing
42
European journal of marketing : EJM
38
Journal of retailing and consumer services
38
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of marketing research : JMR
24
Marketing letters : a journal of research in marketing
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Journal of advertising
16
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
Journal of marketing research
15
International journal of hospitality management
14
Journal of business ethics : JOBE
14
Australasian marketing journal
13
Journal of consumer marketing
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
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ECONIS (ZBW)
24
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
3
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
4
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
5
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
6
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
7
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
8
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
Saved in:
9
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
10
An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
Fung, Maggie S. K.
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011716468
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