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~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Monetary policy"
~subject:"Product quality"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Entwicklungsländer
Monetary policy
Product quality
Volatility
Konsumentenverhalten
70
Advertising effects
42
Werbewirkung
42
Theorie
41
Theory
41
Deutschland
27
Germany
27
Advertising
25
Werbung
22
Brand image
18
Markenimage
18
Marketing management
13
Marketingmanagement
13
Marktforschung
12
Brand
11
Markenartikel
11
Beziehungsmarketing
10
Brand management
10
Experiment
10
Markenführung
10
Market research
10
Relationship marketing
10
Marketing theory
9
Marketingtheorie
9
Preismanagement
9
Pricing strategy
9
Psychology of advertising
8
Werbepsychologie
8
Consumer goods marketing
7
Emotion
7
Konsumgütermarketing
7
Produktqualität
7
Präferenztheorie
7
Theory of preferences
7
Advertising planning
6
Decision theory
6
Entscheidungstheorie
6
Estimation
6
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Undetermined
11
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Article
74
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
74
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
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Language
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Bulgarian
German
English
Multiple languages
Author
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Gierl, Heribert
Gupta, Rangan
199
Bahmani-Oskooee, Mohsen
121
Han, Heesup
117
Mattila, Anna S.
98
Bouri, Elie
95
Gnangnon, Sèna Kimm
94
Ma, Feng
93
Belke, Ansgar
92
Lusk, Jayson L.
79
Nunnenkamp, Peter
77
McAleer, Michael
74
Phau, Ian
73
Tiwari, Aviral Kumar
73
Hammoudeh, Shawkat
72
Pierdzioch, Christian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
67
Wohar, Mark E.
65
Apergēs, Nikolaos
63
Serletis, Apostolos
63
Aizenman, Joshua
62
Haan, Jakob de
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Siklos, Pierre L.
62
Grewal, Dhruv
60
Septianto, Felix
59
Belk, Russell W.
58
Paul, Justin
58
Arestis, Philip
57
Jang, Soocheong
57
Herrmann, Andreas
55
Xuan Vinh Vo
55
Kang, Sang Hoon
54
Caporale, Guglielmo Maria
53
Bollerslev, Tim
52
McMillan, David G.
52
Kutan, Ali Mustafa
51
Mensi, Walid
51
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Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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Source
All
ECONIS (ZBW)
74
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21
Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
Saved in:
22
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
23
How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Review of managerial science
6
(
2012
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10009510645
Saved in:
24
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
25
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
26
Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
Saved in:
27
Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert
;
Schweidler, Janine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
Saved in:
28
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
29
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
30
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
Saved in:
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