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~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Unternehmenserfolg
Volatility
Consumer behaviour
73
Brand management
30
Markenführung
30
Luxury goods
27
Luxusgüter
27
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25
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Phau, Ian
Gupta, Rangan
158
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104
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99
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92
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75
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74
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74
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72
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69
Khare, Arpita
68
Vrontis, Demetris
67
Hammoudeh, Shawkat
65
Jang, Soocheong
64
Grewal, Dhruv
63
Nayga, Rodolfo M.
63
Loureiro, Sandra Maria Correia
62
Paul, Justin
61
Septianto, Felix
61
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56
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54
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54
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52
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50
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50
Thurasamy Ramayah
50
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49
Wohar, Mark E.
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48
Laroche, Michel
48
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Pierdzioch, Christian
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Wang, Yudong
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Corbet, Shaen
45
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Journal of fashion marketing and management
7
Journal of promotion management : JPM
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5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
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Young consumers : insight and ideas for responsible marketers
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Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
73
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1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
3
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
4
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
"Buy, wear, return, repeat" : investigating Chinese consumers' attitude and intentions to engage in wardrobing
Phau, Ian
;
Akintimehin, Olamide Oluwabusola
;
Shen, Bin
; …
- In:
Strategic change
31
(
2022
)
3
,
pp. 345-356
Persistent link: https://www.econbiz.de/10013275782
Saved in:
9
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
10
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
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