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~language:"bul"
~language:"eng"
~language:"msa"
~person:"Bang, Nguyen"
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Ko, Yong Jae"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Entscheidung"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Entscheidung
Online-Marketing
Konsumentenverhalten
217
Brand management
87
Markenführung
87
Beziehungsmarketing
81
Relationship marketing
81
Brand image
61
Markenimage
61
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Markenartikel
35
Social Web
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Social web
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4
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Bulgarian
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Author
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Bang, Nguyen
Darley, William K.
Hollebeek, Linda D.
Kim, Jungkeun
Ko, Yong Jae
Spence, Charles
Sung, Yongjun
Han, Heesup
115
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
76
Lusk, Jayson L.
76
Phau, Ian
74
Khare, Arpita
69
Loureiro, Sandra Maria Correia
67
Grewal, Dhruv
65
Nayga, Rodolfo M.
64
Septianto, Felix
63
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Ko, Eunju
54
Pelsmacker, Patrick de
51
Bagozzi, Richard P.
49
Laroche, Michel
49
Vrontis, Demetris
47
Thaichon, Park
44
Law, Chun Hung Roberts
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Kim, Seongseop
41
Rana, Nripendra P.
40
Das, Gopal
39
Rajagopal
39
Woodside, Arch G.
39
Xu, Zeshui
39
Dens, Nathalie
38
Pitt, Leyland F.
38
Wong, IpKin Anthony
38
Eisend, Martin
37
Verhoef, Peter C.
37
Wu, Luorong
37
Balaji, M. S.
36
Hyun, Sunghyup Sean
36
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Psychology & marketing
21
Journal of retailing and consumer services
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of business research : JBR
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Marketing intelligence & planning
7
The journal of services marketing
7
International journal of advertising : the review of marketing communications
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Marketing letters : a journal of research in marketing
6
European Sport management quarterly : ESMQ
5
International journal of hospitality management
5
International journal of sports marketing & sponsorship
5
Journal of travel and tourism marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Australasian marketing journal
3
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Sport management review
3
The journal of product & brand management
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of consumer behaviour : an international research review
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of service management
2
Journal of service theory and practice : JSTP
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The service industries journal
2
Tourism management : research, policies, practice
2
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Source
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ECONIS (ZBW)
Showing
1
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224
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date (oldest first)
1
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
2
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
3
Effects of AI ChatGPT on travelers' travel decision-making
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Kim, Seongseop
;
Hailu, …
- In:
Tourism review
79
(
2024
)
5
,
pp. 1038-1057
Persistent link: https://www.econbiz.de/10015049381
Saved in:
4
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
7
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
8
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
9
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
10
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
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