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~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Entscheidung"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Consumer behaviour
Entscheidung
Online-Marketing
Konsumentenverhalten
137
Beziehungsmarketing
53
Relationship marketing
53
Brand management
39
Markenführung
39
Brand image
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Markenimage
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Darley, William K.
Hollebeek, Linda D.
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Han, Heesup
115
Mattila, Anna S.
102
Phau, Ian
82
Lusk, Jayson L.
77
Dwivedi, Yogesh Kumar
76
Pelsmacker, Patrick de
76
Khare, Arpita
70
Loureiro, Sandra Maria Correia
68
Grewal, Dhruv
67
Eisend, Martin
66
Septianto, Felix
66
Jang, Soocheong
62
Nayga, Rodolfo M.
62
Belk, Russell W.
61
Paul, Justin
59
Ko, Eunju
54
Kaiser, Harry M.
53
Laroche, Michel
51
Taylor, Charles Raymond
50
Bagozzi, Richard P.
49
Dens, Nathalie
49
Vrontis, Demetris
47
Pitt, Leyland F.
46
Thaichon, Park
45
Sharma, Piyush
44
Bang, Nguyen
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Kim, Seongseop
43
Diamantopoulos, Adamantios
42
Gierl, Heribert
42
Law, Chun Hung Roberts
42
Romaniuk, Jenni
42
Das, Gopal
40
Verhoef, Peter C.
40
Wong, IpKin Anthony
40
Woodside, Arch G.
40
Xu, Zeshui
40
Burton, Scot
39
Rajagopal
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Psychology & marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of retailing and consumer services
14
Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
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The journal of services marketing
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Australasian marketing journal
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International journal of advertising : the quarterly review of marketing communications
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Marketing intelligence & planning
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The journal of brand management : an international journal
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European journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
3
The journal of product & brand management
3
International journal of hospitality management
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service management
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Tourism management : research, policies, practice
2
Tourism review
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Asia Pacific journal of marketing and logistics
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Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of creating value
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing management : MM
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
2
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
3
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
6
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
7
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
8
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
9
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
10
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
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