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~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Entscheidung"
~subject:"Online-Marketing"
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Consumer behaviour
Entscheidung
Online-Marketing
Konsumentenverhalten
151
Beziehungsmarketing
63
Relationship marketing
63
Brand management
41
Markenführung
41
Brand image
31
Markenimage
31
Customer integration
29
Kundenintegration
29
Coronavirus
25
Social Web
24
Social web
24
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20
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Marketingmanagement
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Bulgarian
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Darley, William K.
Hollebeek, Linda D.
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Han, Heesup
116
Belk, Russell W.
110
Mattila, Anna S.
99
Sutter, Matthias
91
Grunert, Klaus G.
87
Lusk, Jayson L.
84
Phau, Ian
84
Dwivedi, Yogesh Kumar
81
Sheth, Jagdish N.
76
Usman, Osly
76
Grewal, Dhruv
75
Loureiro, Sandra Maria Correia
73
Khare, Arpita
70
Bagozzi, Richard P.
69
Nayga, Rodolfo M.
68
Septianto, Felix
68
Wansink, Brian
67
Agarwal, Sumit
64
Foxall, Gordon R.
64
Pelsmacker, Patrick de
64
Paul, Justin
62
Stavins, Joanna
61
Chintagunta, Pradeep K.
60
Goldfarb, Avi
58
Jang, Soocheong
58
Ko, Eunju
58
Janssen, Maarten C. W.
57
Laroche, Michel
57
Verhoef, Peter C.
57
Rajagopal
56
Warlop, Luk
54
Spann, Martin
53
Rock, Bram de
52
Tucker, Catherine
52
Woodside, Arch G.
51
Dellaert, Benedict G. C.
50
Skiera, Bernd
50
Thaichon, Park
50
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Psychology & marketing
21
Journal of retailing and consumer services
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of business research : JBR
9
Marketing letters : a journal of research in marketing
6
International journal of advertising : the review of marketing communications
5
Marketing intelligence & planning
4
Multisensory packaging : designing new product experiences
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Australasian marketing journal
3
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of travel and tourism marketing
3
The journal of product & brand management
3
Handbook of research on customer engagement
2
International journal of hospitality management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
Customer engagement marketing
1
European journal of marketing : EJM
1
Harnessing the power of social media and web analytics
1
Human Factors in Road and Rail Transport
1
Human Factors in Road and Rail Transport Ser
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of creating value
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
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ECONIS (ZBW)
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1
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
2
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
3
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
6
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
7
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
8
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
9
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
10
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
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