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~language:"bul"
~language:"eng"
~language:"rus"
~language:"spa"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"SME"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
~type_genre:"Working Paper"
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Konsumentenverhalten
SME
Consumer behaviour
42
Beziehungsmarketing
39
Relationship marketing
39
Customer satisfaction
14
Kundenzufriedenheit
14
Einzelhandel
12
Retail trade
12
Distribution channel
11
Marketing management
11
Marketingmanagement
11
Vertriebsweg
11
Brand management
10
Customer value
10
Kundenwert
10
Markenführung
10
Netherlands
10
Niederlande
10
E-commerce
9
Electronic Commerce
9
Online retailing
9
Online-Handel
9
Dienstleistungsqualität
8
Service quality
8
Internet marketing
7
Online-Marketing
7
Direktmarketing
6
Kundenbindungsprogramm
6
Loyalty program
6
Marketing
6
Marketing theory
6
Marketingtheorie
6
Theorie
6
Theory
6
Category Management
5
Category management
5
Digitalisierung
5
Digitization
5
Direct marketing
5
Mobile communications
5
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Article
35
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Aufsatzsammlung
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35
Arbeitspapier
7
Graue Literatur
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3
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Bulgarian
English
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Verhoef, Peter C.
Han, Heesup
114
Mattila, Anna S.
96
Lusk, Jayson L.
76
Khare, Arpita
71
Phau, Ian
70
Dwivedi, Yogesh Kumar
68
Kraus, Sascha
67
Paul, Justin
64
Vrontis, Demetris
63
Grewal, Dhruv
62
Audretsch, David B.
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Belk, Russell W.
58
Jang, Soocheong
57
Berger, Allen N.
56
Septianto, Felix
56
Janssen, Maarten C. W.
54
Dana, Leo Paul
51
Bagozzi, Richard P.
50
Cherchye, Laurens
49
Ko, Eunju
49
Laroche, Michel
49
Rock, Bram de
48
Pelsmacker, Patrick de
47
McKenzie, David J.
45
Sharma, Piyush
45
Thurasamy Ramayah
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Hollebeek, Linda D.
43
Beck, Thorsten
41
Cowling, Marc
41
Udell, Gregory F.
41
Bang, Nguyen
40
Moraga-González, José Luis
40
Rajagopal
40
Thaichon, Park
40
Das, Gopal
39
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Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
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ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
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Universia business review : UBR
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ECONIS (ZBW)
42
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1
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10
of
42
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date (oldest first)
1
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Saved in:
2
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
3
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
4
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
5
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
10
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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