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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Bagozzi, Richard P."
~person:"Septianto, Felix"
~person:"Walsh, Gianfranco"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Consumer behaviour
139
Emotion
63
Brand management
31
Markenführung
31
Advertising
30
Beziehungsmarketing
28
Relationship marketing
28
Werbung
27
Advertising effects
26
Werbewirkung
26
Ethics
24
Ethik
23
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20
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18
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18
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11
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11
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Article
139
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9
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2
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15
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Bagozzi, Richard P.
Septianto, Felix
Walsh, Gianfranco
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Laroche, Michel
48
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of business research : JBR
18
Journal of retailing and consumer services
18
Psychology & marketing
9
Journal of the Academy of Marketing Science
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European management journal
4
Marketing letters : a journal of research in marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of service research
3
European journal of marketing : EJM
2
International marketing review
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing : journal of research and management
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Australasian marketing journal
1
Australian journal of management
1
British journal of management
1
Business ethics, the environment & responsibility
1
Cogent business & management
1
Electronic markets : the international journal on networked business
1
European retail research
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of markets and business systems
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
139
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
7
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
8
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
9
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
10
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
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