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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Loureiro, Sandra Maria Correia"
~person:"Phau, Ian"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
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Entwicklungsländer
KMU
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Consumer behaviour
135
Brand management
66
Markenführung
66
Brand image
52
Markenimage
52
Beziehungsmarketing
37
Relationship marketing
37
Brand
35
Markenartikel
34
Luxury goods
33
Luxusgüter
33
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Loureiro, Sandra Maria Correia
Phau, Ian
Gupta, Rangan
202
Bahmani-Oskooee, Mohsen
118
Han, Heesup
116
Odhiambo, Nicholas M.
112
Shahbaz, Muhammad
109
Tiwari, Aviral Kumar
101
Mattila, Anna S.
99
Bouri, Elie
97
Gnangnon, Sèna Kimm
96
Pradhan, Rudra Prakash
94
Ma, Feng
93
Hammoudeh, Shawkat
83
Lusk, Jayson L.
77
Apergēs, Nikolaos
76
McAleer, Michael
76
Lee, Chien-chiang
74
Dwivedi, Yogesh Kumar
73
Khare, Arpita
71
Paul, Justin
70
Kraus, Sascha
69
Audretsch, David B.
66
Nunnenkamp, Peter
65
Nayga, Rodolfo M.
64
Vrontis, Demetris
64
Xuan Vinh Vo
62
Septianto, Felix
61
Grewal, Dhruv
60
Belk, Russell W.
58
Jang, Soocheong
58
Balcilar, Mehmet
56
Jorgenson, Dale Weldeau
56
Kang, Sang Hoon
56
Wohar, Mark E.
56
Rodrik, Dani
55
Mensi, Walid
54
Narayan, Paresh Kumar
54
McMillan, David G.
53
Bollerslev, Tim
52
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Journal of retailing and consumer services
11
Journal of promotion management : JPM
9
Journal of business research : JBR
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Australasian marketing journal
3
International journal of consumer studies
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Psychology & marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of business ethics : JOBE
1
Journal of communication management
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
135
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1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
7
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
8
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
9
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
10
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
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