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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Mattila, Anna S."
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Subject
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Konsumentenverhalten
Werbewirkung
Consumer behaviour
156
Emotion
48
Beziehungsmarketing
41
Relationship marketing
41
Dienstleistungsqualität
38
Service quality
38
Customer satisfaction
37
Kundenzufriedenheit
37
Advertising
31
Advertising effects
29
Werbung
28
Beschwerdemanagement
24
Complaint management
24
Hotel industry
22
Hotellerie
22
Gastronomie
21
Restaurant industry
21
Corporate Social Responsibility
20
Corporate social responsibility
20
USA
19
United States
19
Brand management
18
Experiment
18
Markenführung
18
Internet marketing
15
Luxury goods
15
Luxusgüter
15
Online-Marketing
15
Preismanagement
14
Pricing strategy
14
Viral marketing
13
Virales Marketing
13
Gastgewerbe
12
Hospitality industry
12
Social Web
12
Social web
12
Brand image
11
Ethics
11
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Undetermined
123
Free
6
Type of publication
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Article
161
Type of publication (narrower categories)
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Article in journal
Bibliographie enthalten
Aufsatz in Zeitschrift
161
Language
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Bulgarian
English
Spanish
Author
All
Mattila, Anna S.
Septianto, Felix
Han, Heesup
113
Phau, Ian
81
Lusk, Jayson L.
76
Khare, Arpita
68
Pelsmacker, Patrick de
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
63
Grewal, Dhruv
61
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Belk, Russell W.
57
Paul, Justin
55
Ko, Eunju
51
Laroche, Michel
51
Eisend, Martin
50
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Dens, Nathalie
43
Diamantopoulos, Adamantios
42
Romaniuk, Jenni
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
40
Kim, Seongseop
39
Thaichon, Park
39
Ko, Yong Jae
38
Rajagopal
38
Gierl, Heribert
37
Park, Jungkun
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Wong, IpKin Anthony
37
Burton, Scot
36
Hyun, Sunghyup Sean
36
Balaji, M. S.
35
Bijmolt, Tammo H. A.
34
Moschis, George P.
34
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International journal of hospitality management
27
Journal of retailing and consumer services
20
Journal of business research : JBR
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Services marketing quarterly
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of market research
1
International journal of revenue management : IJRM
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of retailing
1
The journal of product & brand management
1
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ECONIS (ZBW)
161
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1
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10
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161
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
5
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
6
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
7
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
8
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
9
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
10
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
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