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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Mattila, Anna S."
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Subject
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Konsumentenverhalten
Werbewirkung
Consumer behaviour
163
Emotion
50
Beziehungsmarketing
43
Relationship marketing
43
Dienstleistungsqualität
39
Service quality
39
Customer satisfaction
38
Kundenzufriedenheit
38
Advertising
34
Advertising effects
33
Werbung
31
Beschwerdemanagement
24
Complaint management
24
Hotel industry
23
Hotellerie
23
USA
22
United States
22
Corporate Social Responsibility
21
Corporate social responsibility
21
Gastronomie
21
Restaurant industry
21
Brand management
20
Luxury goods
20
Luxusgüter
20
Markenführung
20
Experiment
18
Internet marketing
15
Online-Marketing
15
Preismanagement
15
Pricing strategy
15
Viral marketing
13
Virales Marketing
13
Brand image
12
Fundraising
12
Gastgewerbe
12
Hospitality industry
12
Markenimage
12
Social Web
12
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Online availability
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Undetermined
123
Free
6
Type of publication
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Article
161
Book / Working Paper
8
Type of publication (narrower categories)
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Article in journal
161
Aufsatz in Zeitschrift
161
Language
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Bulgarian
English
Spanish
Author
All
Mattila, Anna S.
Septianto, Felix
Han, Heesup
115
Belk, Russell W.
111
Phau, Ian
91
Pelsmacker, Patrick de
89
Grunert, Klaus G.
87
Lusk, Jayson L.
84
Usman, Osly
76
Sheth, Jagdish N.
74
Dwivedi, Yogesh Kumar
70
Grewal, Dhruv
70
Khare, Arpita
69
Wansink, Brian
69
Loureiro, Sandra Maria Correia
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
64
Chintagunta, Pradeep K.
61
Jang, Soocheong
60
Paul, Justin
60
Laroche, Michel
58
Eisend, Martin
56
Janssen, Maarten C. W.
56
Ko, Eunju
56
Verhoef, Peter C.
56
Warlop, Luk
52
Cherchye, Laurens
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
Thøgersen, John
50
Kim, Jungkeun
49
Vermeulen, Frederic
49
Dens, Nathalie
48
Bruwer, Johan
47
Franses, Philip Hans
47
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Published in...
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International journal of hospitality management
27
Journal of retailing and consumer services
20
Journal of business research : JBR
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Services marketing quarterly
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of market research
1
International journal of revenue management : IJRM
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of retailing
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
169
Showing
1
-
10
of
169
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date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
5
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
6
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
7
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
8
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
9
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
10
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
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