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~language:"ces"
~language:"eng"
~person:"Japutra, Arnold"
~source:"econis"
~subject:"Brand image"
~subject:"Viral marketing"
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Brand image
Viral marketing
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
18
Markenführung
18
Markenimage
17
Beziehungsmarketing
14
Relationship marketing
14
Brand
12
Markenartikel
12
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
4
Einzelhandel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Retail trade
4
Service quality
4
Advertising effects
3
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Electronic money
3
Elektronisches Geld
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Mobile communications
3
Mobilkommunikation
3
Satisfaction
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Werbewirkung
3
Advertising
2
Brand anxiety
2
Brand personality
2
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Czech
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Japutra, Arnold
Loureiro, Sandra Maria Correia
33
Phau, Ian
29
Diamantopoulos, Adamantios
26
Usman, Osly
26
Han, Heesup
25
Filieri, Raffaele
19
Bang, Nguyen
18
Melewar, T. C.
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Pelsmacker, Patrick de
17
Sreejesh, S.
17
Ekinci, Yuksel
16
Romaniuk, Jenni
16
Dens, Nathalie
15
Dwivedi, Yogesh Kumar
15
Paul, Justin
15
Veloutsou, Cleopatra
15
Balaji, M. S.
14
Berger, Jonah
14
Hollebeek, Linda D.
14
Liu, Chih-Hsing
14
Sarkar, Juhi Gahlot
14
Das, Gopal
13
Gil Saura, Irene
13
MacInnis, Deborah J.
13
Park, Jungkun
13
Shimul, Anwar Sadat
13
Fetscherin, Marc
12
Jang, Soocheong
12
Jayawardhena, Chanaka
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Augusto, Mário Gomes
11
Batra, Rajeev
11
Casidy, Riza
11
De Chernatony, Leslie
11
Eisingerich, Andreas B
11
Grohmann, Bianca
11
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Journal of business research : JBR
4
Journal of strategic marketing
3
Journal of retailing and consumer services
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
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ECONIS (ZBW)
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
The role of personal values and personality traits on intention to recommend a destination
Japutra, Arnold
;
Loureiro, Sandra Maria Correia
;
Wang, …
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10012745322
Saved in:
9
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
10
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
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