//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"ces"
~language:"eng"
~person:"Park, Jungkun"
~source:"econis"
~subject:"Brand image"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Viral marketing
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
12
Markenführung
12
Markenimage
11
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
Luxury goods
7
Luxusgüter
7
Brand
5
Markenartikel
5
Online retailing
5
Online-Handel
5
USA
5
United States
5
Confidence
4
Einzelhandel
4
Hotel industry
4
Hotellerie
4
Innovation adoption
4
Innovationsakzeptanz
4
Retail trade
4
Vertrauen
4
Brand extension
3
China
3
Internet marketing
3
Markentransfer
3
Online-Marketing
3
Social Web
3
Social web
3
Website
3
Brand loyalty
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer experience
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
Czech
English
Author
All
Park, Jungkun
Loureiro, Sandra Maria Correia
33
Phau, Ian
29
Diamantopoulos, Adamantios
26
Usman, Osly
26
Han, Heesup
25
Filieri, Raffaele
19
Bang, Nguyen
18
Japutra, Arnold
18
Melewar, T. C.
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Pelsmacker, Patrick de
17
Sreejesh, S.
17
Ekinci, Yuksel
16
Romaniuk, Jenni
16
Dens, Nathalie
15
Dwivedi, Yogesh Kumar
15
Paul, Justin
15
Veloutsou, Cleopatra
15
Balaji, M. S.
14
Berger, Jonah
14
Hollebeek, Linda D.
14
Liu, Chih-Hsing
14
Sarkar, Juhi Gahlot
14
Das, Gopal
13
Gil Saura, Irene
13
MacInnis, Deborah J.
13
Shimul, Anwar Sadat
13
Fetscherin, Marc
12
Jang, Soocheong
12
Jayawardhena, Chanaka
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Augusto, Mário Gomes
11
Batra, Rajeev
11
Casidy, Riza
11
De Chernatony, Leslie
11
Eisingerich, Andreas B
11
Grohmann, Bianca
11
more ...
less ...
Published in...
All
Journal of retailing and consumer services
5
International journal of retail and distribution management
2
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of wine business research
1
Journal of travel and tourism marketing
1
Service business
1
The Cornell hospitality quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
4
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
5
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
6
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
7
Understanding the role of anticipated loss and gain during consumer competition : the moderation of purchase importance and prior brand attitude
Kim, Dongyoup
;
Park, Jungkun
;
Le, Hoang T. P. M.
;
Choi, …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1302-1318
Persistent link: https://www.econbiz.de/10013407350
Saved in:
8
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
9
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
10
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->