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~language:"deu"
~language:"eng"
~subject:"Advertising"
~subject:"Discourse theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
Discourse approaches to politics, society and culture : DAPSAC
1
Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Intercultural business communication and simulation and gaming methodology
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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ECONIS (ZBW)
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1
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
2
Der linguistic turn in der Managementforschung
Sieben, Barbara
- In:
Diskurs und Ökonomie : diskursanalytische Perspektiven …
,
(pp. 49-78)
.
2015
Persistent link: https://www.econbiz.de/10010469630
Saved in:
3
The impact of globalization on holstic brand communication strategy online and offline : the cognitive dimension
Schmidt, Christopher M.
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 411-424)
.
2011
Persistent link: https://www.econbiz.de/10009011217
Saved in:
4
Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
Saved in:
5
Business and national identity : the press coverage of Fiat's bids for Chrysler and Opel
Degano, Chiara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 301-324)
.
2011
Persistent link: https://www.econbiz.de/10009011227
Saved in:
6
Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca
Poppi, Franca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009011327
Saved in:
7
Entdecken Sie...! : die Geschichte des Imperativs in der deutschen, englischen und spanischen Werbung
Wahl, Sabine
- In:
Evolution der Informationsgesellschaft : …
,
(pp. 25-50)
.
2011
Persistent link: https://www.econbiz.de/10009303920
Saved in:
8
The language of graphic advertising in Spain : bridging the cultural gap
García-Yeste, Miguel Ángel
- In:
Intercultural business communication and simulation and …
,
(pp. 175-188)
.
2009
Persistent link: https://www.econbiz.de/10003917645
Saved in:
9
Language, communication and the economy
Erreygers, Guido
(
ed.
);
Jacobs, Geert
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003095420
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