//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"fra"
~person:"Batat, Wided"
~person:"Christodoulides, George"
~person:"Grolleau, Gilles"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
28
Luxusgüter
28
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
9
Markenführung
9
Luxusgut
5
Marketing
5
Luxury
3
Luxury experience
3
Marketingstrategie
3
Product counterfeiting
3
Produktpiraterie
3
Sustainability
3
Welt
3
World
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Erlebniskauf
2
Erlebnismarketing
2
Gastronomie
2
Luxury gastronomy
2
Luxusgüterhandel
2
Markenpolitik
2
Monopol
2
Monopoly
2
Nachhaltigkeit
2
Restaurant industry
2
Share Economy
2
Sharing economy
2
Social Web
2
Social web
2
Theorie
2
Theory
2
branding
2
Australia
1
Australien
1
B2B
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
20
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Language
All
English
French
Author
All
Batat, Wided
Christodoulides, George
Grolleau, Gilles
Phau, Ian
34
Ko, Eunju
28
Kapferer, Jean-Noël
26
Wiedmann, Klaus-Peter
24
Seo, Yuri
21
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Donzé, Pierre-Yves
17
Hennigs, Nadine
16
Septianto, Felix
16
Shukla, Paurav
16
Atwal, Glyn
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
11
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Choi, Tsan-Ming
10
Klarmann, Christiane
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Sung, Billy
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
Pitt, Leyland F.
8
more ...
less ...
Institution
All
Sage Publications <Beverly Hills, Calif.; London>
1
Springer International Publishing
1
Published in...
All
International marketing review
3
Journal of strategic marketing
3
European journal of law and economics
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Developing successful global strategies for marketing luxury brands
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
European journal of marketing
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Management for Professionals
1
Management for professionals
1
Revue internationale de droit économique
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas
;
Christodoulides, George
;
Semaan, Rania W.
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
Saved in:
2
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
3
Luxury branding in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
4
A typology of consumers sharing luxury services
Semaan, Rania W.
;
Boukis, Achilleas
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 536-550
Persistent link: https://www.econbiz.de/10014553336
Saved in:
5
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
6
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
7
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
8
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
9
Elite luxury experiences : customer and managerial perspectives
Mrad, Mona
;
Karimi, Sahar
;
Tóth, Zsófia
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1339-1368
Persistent link: https://www.econbiz.de/10013466530
Saved in:
10
Consumers' perceptions of food ethics in luxury dining
Batat, Wided
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 754-766
Persistent link: https://www.econbiz.de/10013407598
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->