//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"lit"
~language:"spa"
~person:"Fournier, Susan"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand management
18
Markenführung
18
Markenartikel
14
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
10
Relationship marketing
10
Brand image
6
Markenimage
6
USA
4
United States
4
Shareholder Value
3
Shareholder value
3
Social Web
3
Social web
3
Consumers
2
Firm value
2
Marketing theory
2
Marketingtheorie
2
Rhetoric
2
Rhetorik
2
Unternehmenswert
2
Verbraucher
2
Viral marketing
2
Virales Marketing
2
1994-2006
1
Abnormal returns
1
Advertising
1
Advertising effects
1
Autovermietung
1
Behavioral economics
1
Branchenentwicklung
1
Brand architecture
1
Brand portfolio strategy
1
Branding
1
Business model
1
CAPM
1
Capital income
1
Car leasing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Book section
Aufsatz im Buch
9
Aufsatz in Zeitschrift
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Reprint
3
Working Paper
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
Lithuanian
Spanish
Author
All
Fournier, Susan
Phau, Ian
22
Keller, Kevin Lane
19
Sarkar, Abhigyan
19
Dawes, John
17
Melewar, T. C.
17
Fetscherin, Marc
16
De Chernatony, Leslie
15
Diamantopoulos, Adamantios
15
Ko, Eunju
15
Romaniuk, Jenni
15
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Bang, Nguyen
13
Japutra, Arnold
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
King, Stephen
12
Rahman, Zillur
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Paul, Justin
10
Pitt, Leyland F.
10
Roper, Stuart
10
Sattler, Henrik
10
Steenkamp, Jan-Benedict E. M.
10
Trinh, Giang
10
Zarantonello, Lia
10
Brodie, Roderick J.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
He, Jiaxun
9
Kumar, Vikas
9
Laurent, Gilles
9
Park, C. Whan
9
Rossiter, John R.
9
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Business horizons
1
Consumer psychology in a social media world
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
2
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
3
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
4
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
Saved in:
5
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
6
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
7
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
8
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
9
The uninvited brand
Fournier, Susan
;
Avery, Jill
- In:
Business horizons
54
(
2011
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10009126412
Saved in:
10
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->