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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Grohmann, Bianca"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Consumer behaviour
17
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17
Brand management
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14
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11
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11
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8
Corporate Social Responsibility
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Brand authenticity
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Grohmann, Bianca
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
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Ko, Eunju
14
Loureiro, Sandra Maria Correia
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Japutra, Arnold
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12
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11
Rahman, Zillur
11
Christodoulides, George
10
Ekinci, Yuksel
10
Merrilees, Bill
10
Paul, Justin
10
Roper, Stuart
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Brodie, Roderick J.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Johnson, Lester W.
9
Kumar, Vikas
9
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Augusto, Mário Gomes
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European journal of marketing : EJM
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
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ECONIS (ZBW)
8
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1
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
2
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
3
Communicating brand gender through type fonts
Grohmann, Bianca
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
Saved in:
4
Brand authenticity : an integrative framework and measurement scale
Morhart, Felicitas
;
Malär, Lucia
;
Guèvremont, Amélie
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011374515
Saved in:
5
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
6
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
7
The effect of brand gender on brand equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
Saved in:
8
The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
Saved in:
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