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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Consumer behaviour
91
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91
Brand management
55
Markenführung
55
Beziehungsmarketing
45
Relationship marketing
45
Brand image
42
Markenimage
42
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30
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24
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24
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Loureiro, Sandra Maria Correia
Rahman, Zillur
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
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Khan, Imran
14
Ko, Eunju
14
Bang, Nguyen
13
Japutra, Arnold
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
12
Guzman, Francisco
12
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Paul, Justin
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Kumar, Vikas
9
Pitt, Leyland F.
9
Steenkamp, Jan-Benedict E. M.
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9
Abratt, Russell
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
Chintagunta, Pradeep K.
8
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8
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Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
3
The journal of product & brand management
3
Cogent business & management
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of business research : JBR
1
Journal of promotion management : JPM
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Marketing intelligence & planning
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Psychology & marketing
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Qualitative market research : an international journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
25
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1
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25
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1
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
2
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
3
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
4
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
5
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
10
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
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