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~language:"eng"
~language:"lit"
~person:"Lamb, Charles W."
~subject:"Theorie"
~subject:"marketing"
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17
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Lamb, Charles W.
Kotler, Philip
20
Franses, Philip Hans
17
Peter, Jerome Paul
13
Donnelly, James H.
12
Keller, Kevin Lane
9
Leeflang, Peter
9
Hruschka, Harald
8
McDaniel, Carl D.
8
Hair, Joseph F.
7
Wierenga, Berend
7
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6
Lusch, Robert F.
6
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6
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6
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The Irwin series in marketing
1
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ECONIS (ZBW)
9
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Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
2
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
3
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
4
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
5
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
6
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
7
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
8
Marketing cases
Lamb, Charles W.
;
Ferrell, O. C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10003546783
Saved in:
9
Strategic marketing cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
Saved in:
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