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~language:"eng"
~language:"lit"
~subject:"Theorie"
~subject:"marketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Übersichtsarbeit"
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ECONIS (ZBW)
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1
Bayesian statistics and marketing
Rossi, Peter E.
;
Allenby, Greg M.
;
MacCulloch, Robert
-
2006
-
Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
Saved in:
2
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
3
Intelligent support systems for marketing decisions
Matsatsinis, Nikolaos F.
;
Siskos, Yannis
-
2003
Persistent link: https://www.econbiz.de/10001681773
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4
Preference pollution : how markets create the desires we dislike
George, David
-
2001
Persistent link: https://www.econbiz.de/10001569939
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5
Marketing and operations research : a literatur survey : eine Literaturübersicht
Hildebrandt, Lutz
;
Wagner, Udo
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001535793
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6
Marketing in kleinen und mittleren Unternehmen
Meyer, Jörn-Axel
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001476606
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7
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
8
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
Hildebrandt, Lutz
(
ed.
);
Homburg, Christian
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000974629
Saved in:
9
Handbuch Database Marketing
Link, Jörg
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000623450
Saved in:
10
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
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