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~language:"eng"
~language:"mkd"
~language:"zho"
~person:"Grewal, Dhruv"
~person:"Phau, Ian"
~subject:"Auslandsinvestition"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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Auslandsinvestition
Consumer behaviour
United States
Konsumentenverhalten
140
Einzelhandel
47
Retail trade
47
Relationship marketing
37
Beziehungsmarketing
36
Brand management
35
Markenführung
35
Brand image
29
Luxury goods
29
Luxusgüter
29
Markenimage
29
Australia
25
Australien
25
Brand
23
Markenartikel
23
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21
USA
21
Werbewirkung
21
Emotion
20
Customer satisfaction
17
Dienstleistungsqualität
17
Kundenzufriedenheit
17
Service quality
17
Internet marketing
15
Online-Marketing
15
Preismanagement
15
Pricing strategy
15
Holiday behaviour
13
Urlaubsverhalten
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12
Ladengestaltung
12
Social Web
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Social web
12
Store design
12
Werbung
12
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11
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11
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Article
149
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Aufsatz im Buch
Collection of articles written by one author
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144
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8
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3
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3
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2
Graue Literatur
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Lehrbuch
2
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Language
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English
Macedonian
Chinese
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Grewal, Dhruv
Phau, Ian
Cebula, Richard J.
181
Poterba, James M.
136
Buckley, Peter J.
129
Bahmani-Oskooee, Mohsen
128
Gupta, Rangan
128
Han, Heesup
115
Mattila, Anna S.
112
Neumark, David
110
Viscusi, W. Kip
109
Lusk, Jayson L.
107
Cutler, David M.
106
Gruber, Jonathan
103
Jorgenson, Dale Weldeau
101
Jang, Soocheong
100
Auerbach, Alan J.
99
Uri, Noel Dean
98
Glaeser, Edward L.
95
Feldstein, Martin S.
93
Freeman, Richard B.
90
Krueger, Alan B.
90
Slemrod, Joel
88
Belk, Russell W.
87
Audretsch, David B.
86
Nunnenkamp, Peter
86
Burkhauser, Richard V.
84
Wolff, Edward N.
84
Partridge, Mark D.
83
Gil-Alaña, Luis A.
82
Nayga, Rodolfo M.
82
Heckman, James J.
81
Madura, Jeff
81
Card, David E.
79
Katz, Lawrence F.
73
Kotlikoff, Laurence J.
72
Wohar, Mark E.
72
Haltiwanger, John C.
71
Görg, Holger
70
Hubbard, R. Glenn
70
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Journal of retailing
15
Journal of marketing
11
Journal of the Academy of Marketing Science
11
Journal of business research : JBR
10
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
Customer relationship management in electronic markets
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
152
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1
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152
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1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
3
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
4
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
7
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
8
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
9
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
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