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~language:"eng"
~language:"mul"
~language:"nld"
~subject:"Business-to-business marketing"
~type_genre:"Book section"
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Business-to-business marketing
Lieferantenmanagement
1,228
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Innovation in pricing : contemporary theories and best practices
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Handbook of relationship marketing
2
Relational and functional integration
2
Advances in electronic marketing
1
Brand management ; Vol. 4
1
Business models for strategic innovation : cross-functional perspectives
1
China-focused cases : selected winners of the CEIBS global case contest
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary issues in marketing : principles and practice
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Digitalization of decentralized supply chains during global crises
1
E-commerce and marketing
1
Electronic business interoperability : concepts, opportunities and challenges
1
Emerging markets and the future of the BRIC nations
1
Emerging themes in E-business research
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
Handbook of research on e-business standards and protocols ; Vol. 1
1
Handbook of strategic account management : a comprehensive resource
1
Handbook on business information systems
1
International business development : a concise textbook focusing on international B-to-B contexts
1
International marketing ; Vol. 1
1
Knowledge sharing in the integrated enterprise : interoperability strategies for the enterprise architect
1
Managing digital open innovation
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing-mix strategies - product strategy and promotion strategy
1
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
Research on knowledge, innovation and internationalization
1
Research, practices, and innovations in global risk and contingency management
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
Services, experiences and innovation : integrating and extending research
1
Strategic information systems ; Vol. 4
1
Sustainable e-business management : 16th Americas Conference on Information Systems, AMCIS 2010, SIGeBIZ track, Lima, Peru, August 12 - 15, 2010 ; selected papers
1
The SAGE handbook of marketing ethics
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Visionary pricing : reflections and advances in honor of Dan Nimer
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Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
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2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
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3
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
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4
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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5
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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6
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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7
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
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8
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
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9
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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10
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
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