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~language:"eng"
~language:"nor"
~language:"slk"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Kapitaleinkommen"
~type:"article"
~type_genre:"Article in journal"
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Consumer behaviour
Entwicklungsländer
Kapitaleinkommen
Konsumentenverhalten
59
Emotion
32
Advertising
25
Werbung
22
Advertising effects
21
Werbewirkung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
Ethics
10
Ethik
10
Personality psychology
9
Persönlichkeitspsychologie
9
Brand image
8
Markenimage
8
Social Web
8
Social web
8
Construal level
7
Internet marketing
7
Online-Marketing
7
Business ethics
6
Fundraising
6
Pride
6
Sustainability
6
Unternehmensethik
6
Altruism
5
Altruismus
5
Beziehungsmarketing
5
Brand
5
Experiment
5
Markenartikel
5
Motivation
5
Nachhaltigkeit
5
Relationship marketing
5
Satisfaction
5
Social behaviour
5
Soziales Verhalten
5
Viral marketing
5
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Article in journal
Aufsatz in Zeitschrift
59
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English
Norwegian
Slovak
Author
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Septianto, Felix
Gupta, Rangan
121
Han, Heesup
114
Zaremba, Adam
99
Mattila, Anna S.
97
Gnangnon, Sèna Kimm
90
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
68
McMillan, David G.
67
Dwivedi, Yogesh Kumar
66
Narayan, Paresh Kumar
65
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
61
Jang, Soocheong
60
Wohar, Mark E.
59
Nunnenkamp, Peter
58
Paul, Justin
58
Grewal, Dhruv
57
Belk, Russell W.
56
Laroche, Michel
48
Bagozzi, Richard P.
47
Bouri, Elie
47
Ko, Eunju
47
Faff, Robert W.
45
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Pelsmacker, Patrick de
44
Cakici, Nusret
42
Diamantopoulos, Adamantios
42
Ma, Feng
41
Sharma, Piyush
41
Tiwari, Aviral Kumar
41
Bahmani-Oskooee, Mohsen
40
Bali, Turan G.
40
Bang, Nguyen
39
Das, Gopal
39
Thaichon, Park
39
Vrontis, Demetris
39
Zhang, Lu
39
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
59
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21
The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix
;
Rostiani, Rokhima
;
Paramita, Widya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992
Saved in:
22
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
23
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
24
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
25
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
26
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
27
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
28
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
29
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
30
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
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