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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~subject:"Online-Marketing"
~type:"article"
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Consumer behaviour
Indien
Kundenwert
Nachhaltige Entwicklung
Online-Marketing
Konsumentenverhalten
223
Brand management
82
Markenführung
81
Relationship marketing
79
Beziehungsmarketing
78
India
69
Brand image
56
Markenimage
55
Social Web
52
Social web
52
Bibliometrics
46
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Han, Heesup
125
Mattila, Anna S.
106
Khare, Arpita
98
Phau, Ian
94
Ghosh, Saibal
93
Dwivedi, Yogesh Kumar
86
Kamaiah, Bandi
81
Rangarajan, Chakravarthi
81
Belk, Russell W.
77
Lusk, Jayson L.
75
Kumar, Vikas
70
Loureiro, Sandra Maria Correia
70
Reddy, Y. V.
69
Budhwar, Pawan S.
68
Grewal, Dhruv
68
Nayga, Rodolfo M.
66
Sen, Kunal
66
Vrontis, Demetris
65
Septianto, Felix
64
Kumar, V.
63
Tiwari, Aviral Kumar
63
Laroche, Michel
62
Jha, Raghbendra
60
Mohan, Rakesh
60
Pelsmacker, Patrick de
59
Rahman, Zillur
58
Bagozzi, Richard P.
57
Jain, Pramod Kumar
57
Jang, Soocheong
57
Kumar, Sunil
56
Goldar, Bishwanath
52
Hollebeek, Linda D.
52
Mitra, Arup
52
Sharma, Piyush
52
Chawla, Deepak
51
Rana, Nripendra P.
51
Gaiha, Raghav
50
Joshi, Himanshu
50
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Journal of business research : JBR
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
14
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International marketing review
7
International journal of advertising : the review of marketing communications
6
Journal of strategic marketing
6
Business strategy and the environment
5
European management journal
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of consumer studies
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
European journal of marketing
3
International journal of market research
3
Journal of consumer marketing
3
Journal of marketing theory and practice
3
Management decision
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Asia Pacific business review
2
British journal of management
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of human resource management
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global information management
2
Journal of international management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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ECONIS (ZBW)
325
Other ZBW resources
1
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326
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
3
Does the micro become macro in developing economies? : a study to trace sustainable circular replacements for emerging world's green development
Rawat, Prigya
;
Arya, Vikas
;
Paul, Justin
;
Roy, Hiran
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2478-2496
Persistent link: https://www.econbiz.de/10014514270
Saved in:
4
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
5
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
6
Establishing linkages between circular economy practices and sustainable performance : the moderating role of circular economy entrepreneurship
Le Thanh Tiep
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Management decision
62
(
2024
)
8
,
pp. 2340-2363
Persistent link: https://www.econbiz.de/10015052065
Saved in:
7
Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Behl, Abhishek
;
Pereira, Vijay
;
Jayawardena, Nirma Sadamali
- In:
International marketing review
41
(
2024
)
1
,
pp. 107-137
Persistent link: https://www.econbiz.de/10014524770
Saved in:
8
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
9
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
10
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
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