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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Luxury goods"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Beziehungsmarketing
Bibliometrics
Consumer behaviour
Indien
Luxury goods
Konsumentenverhalten
184
Brand management
69
Markenführung
69
Relationship marketing
69
Brand image
46
Markenimage
46
Luxusgüter
43
Fashion
39
Mode
39
Social Web
37
Social web
37
Customer satisfaction
36
Kundenzufriedenheit
36
Internet marketing
33
Online-Marketing
33
Brand
31
Dienstleistungsqualität
31
Service quality
31
Markenartikel
30
Bibliometrie
28
Marketing management
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Marketingmanagement
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Einzelhandel
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Retail trade
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South Korea
23
Südkorea
23
Customer value
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Kundenwert
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Globalisierung
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Globalization
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USA
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United States
20
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18
Virales Marketing
18
India
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186
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7
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Article
245
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Article in journal
Aufsatzsammlung
Aufsatz in Zeitschrift
251
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
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Conference paper
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Konferenzbeitrag
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Language
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
137
Kumar, Satish
121
Mattila, Anna S.
108
Ghosh, Saibal
90
Dwivedi, Yogesh Kumar
88
Khare, Arpita
85
Kamaiah, Bandi
82
Phau, Ian
80
Lusk, Jayson L.
78
Grewal, Dhruv
74
Vrontis, Demetris
72
Kumar, Vikas
70
Loureiro, Sandra Maria Correia
70
Belk, Russell W.
65
Lim, Weng Marc
65
Jang, Soocheong
64
Kumar, V.
64
Septianto, Felix
64
Reddy, Y. V.
63
Hollebeek, Linda D.
62
Law, Chun Hung Roberts
62
Nayga, Rodolfo M.
62
Thaichon, Park
61
Tiwari, Aviral Kumar
59
Kraus, Sascha
57
Rahman, Zillur
57
Jain, Pramod Kumar
54
Chawla, Deepak
52
Laroche, Michel
52
Rangarajan, Chakravarthi
52
Sen, Kunal
52
Verhoef, Peter C.
52
Budhwar, Pawan S.
50
Pelsmacker, Patrick de
50
Sharma, Piyush
50
Bagozzi, Richard P.
49
Bang, Nguyen
49
Eisend, Martin
49
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Journal of business research : JBR
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
16
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
7
European management journal
6
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
The journal of services marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Asia Pacific business review
3
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
The journal of consumer marketing
3
European journal of marketing
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Tourism management : research, policies, practice
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Entrepreneurship and regional development : an international journal
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
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2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
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3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Park, Yunho
;
Kim, Jaehun
;
Jiang, Qi
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 439-457
Persistent link: https://www.econbiz.de/10015048088
Saved in:
7
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
8
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
9
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
10
Mindful luxury : a case of the Faroe Islands
Leban, Marina
;
Errmann, Amy
;
Seo, Yuri
;
Voyer, Benjamin G.
- In:
Tourism management : research, policies, practice
104
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10015052200
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