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~language:"eng"
~language:"spa"
~person:"Paul, Justin"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Indien"
~subject:"Transnational corporation"
~type_genre:"Article in journal"
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Consumer behaviour
Customer satisfaction
Indien
Transnational corporation
Konsumentenverhalten
108
Brand management
32
Emotion
32
Markenführung
32
Advertising
27
Bibliometrics
25
Bibliometrie
25
Werbung
24
Advertising effects
23
Werbewirkung
23
Brand image
22
Markenimage
22
Luxury goods
18
Luxusgüter
18
Globalisierung
16
Globalization
16
Relationship marketing
16
Beziehungsmarketing
15
Brand
15
India
15
Markenartikel
14
Multinationales Unternehmen
14
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Online-Marketing
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Social web
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Personality psychology
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10
Dienstleistungsqualität
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Emerging economies
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10
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10
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10
Ethik
10
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130
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132
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3
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1
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Language
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English
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Paul, Justin
Septianto, Felix
Han, Heesup
125
Buckley, Peter J.
117
Mattila, Anna S.
107
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Kumar, Vikas
74
Lusk, Jayson L.
74
Phau, Ian
73
Dwivedi, Yogesh Kumar
72
Grewal, Dhruv
68
Jang, Soocheong
66
Loureiro, Sandra Maria Correia
64
Rugman, Alan M.
62
Sharma, Piyush
62
Reddy, Y. V.
61
Budhwar, Pawan S.
59
Nayga, Rodolfo M.
59
Verbeke, Alain
58
Vrontis, Demetris
58
Cantwell, John
57
Belk, Russell W.
56
Tiwari, Aviral Kumar
56
Mudambi, Ram
55
Görg, Holger
53
Jain, Pramod Kumar
53
Kumar, Satish
53
Pereira, Vijay
53
Laroche, Michel
52
Sen, Kunal
51
Ko, Eunju
50
Rangarajan, Chakravarthi
50
Bagozzi, Richard P.
49
Chawla, Deepak
49
Kumar, Sunil
49
Beamish, Paul W.
48
Gaiha, Raghav
46
Kim, Jungkeun
46
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Journal of retailing and consumer services
30
Journal of business research : JBR
16
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European management journal
4
International journal of consumer studies
4
International journal of market research
4
Business strategy and the environment
3
European journal of marketing
3
International business review : the official journal of the European International Business Academy
3
Journal of East-West business
3
Technological forecasting & social change : an international journal
3
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of business ethics : JBE
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
Thunderbird international business review
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Australian journal of management
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
132
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
4
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
5
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
8
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
9
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
10
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
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