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~language:"eng"
~person:"Acquisti, Alessandro"
~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~subject:"Advertising effects"
~type:"article"
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Advertising effects
Target group
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Advertising
7
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6
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4
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Acquisti, Alessandro
Butt, Muhammad Mohsin
Puntoni, Stefano
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Rozendaal, Esther
6
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Russell, Cristel Antonia
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Zhong, Weijun
3
Auty, Susan
2
Baxter, Stacey M.
2
Blodgett, Jeffrey G.
2
Castonguay, Jessica
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Försch, Steffen
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Ghose, Anindya
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Haan, Evert de
2
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Ilicic, Jasmina
2
Kowalczyk, Christine M.
2
Luo, Xueming
2
Matthes, Jörg
2
Mei, Shue
2
Naderer, Brigitte
2
Oates, Caroline
2
Oates, Caroline J.
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Journal of advertising : official publication of the American Academy of Advertising
2
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Information systems research : ISR
1
Review of industrial organization : RIO
1
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ECONIS (ZBW)
6
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1
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
2
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
3
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
4
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
5
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
6
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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