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~language:"eng"
~person:"Afshardoost, Mona"
~person:"Goller, Markus"
~person:"Häusler, Mariella"
~person:"Jenewein, Wolfgang"
~person:"Merrilees, Bill"
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"scale development"
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Search: subject_exact:"Brand behavior"
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Arbeitsverhalten
Interne Markenführung
Markenimage
scale development
Brand image
4
Brand management
4
Internal branding
4
Markenführung
4
Brand
3
Markenartikel
3
Consumer behaviour
2
Konsumentenverhalten
2
Satisfaction
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
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1
Bibliometrie
1
Brand equity
1
Co-creation
1
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1
Employee-based brand equity
1
Franchising
1
Führungsstil
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International marketing
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Internationales Marketing
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Soziales Netzwerk
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Virales Marketing
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Word-of-mouth communication
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Work behaviour
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appraisal framework
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brand goals
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Afshardoost, Mona
Goller, Markus
Häusler, Mariella
Jenewein, Wolfgang
Merrilees, Bill
Schnebelen, Stefanie
Bruhn, Manfred
3
King, Ceridwyn
3
Abrar, Muhammad
2
Aurand, Timothy W.
2
Bari, Muhammad Waseem
2
Botzenhardt, Florian
2
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2
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
Journal of business research : JBR
1
Journal of strategic marketing
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Psychology & marketing
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The Routledge companion to contemporary brand management
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
5
Internal branding: dissecting, re-analysing and re-directing the literature
Merrilees, Bill
- In:
The Routledge companion to contemporary brand management
,
(pp. 324-337)
.
2016
Persistent link: https://www.econbiz.de/10011515415
Saved in:
6
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
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