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~language:"eng"
~person:"Ahearne, Michael"
~person:"Ehret, Michael"
~person:"Kowalkowski, Christian"
~person:"Voeth, Markus"
~subject:"Business-to-business marketing"
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Search: subject_exact:"Industrial marketing"
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Business-to-business marketing
B-to-B-Marketing
36
Lieferantenmanagement
17
Supplier relationship management
17
Beziehungsmarketing
12
Relationship marketing
12
Bundling strategy
8
Leistungsbündel
8
Salespeople
6
Verkaufspersonal
6
B2B
5
Business services
4
Dienstleistungssektor
4
E-commerce
4
Electronic Commerce
4
Marketing management
4
Marketingmanagement
4
Service industry
4
Business model
3
Consumer behaviour
3
Dienstleistung
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Erfolgsfaktor
3
Geschäftsmodell
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Industrial marketing
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Industrie
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Innovation
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Konsumentenverhalten
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Manufacturing industries
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Performance measurement
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Performance-Messung
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Selling
3
Service
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Services
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Servitization
3
Success factor
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Unternehmensdienstleistung
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Verkauf
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Ahearne, Michael
Ehret, Michael
Kowalkowski, Christian
Voeth, Markus
Kleinaltenkamp, Michael
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
18
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Lilien, Gary L.
14
Geiger, Ingmar
13
Grewal, Rajdeep
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Rangarajan, Deva
11
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Backhaus, Klaus
9
Christodoulides, George
9
Corsaro, Daniela
9
Ellis, Nick
9
Sharma, Piyush
9
Zolkiewski, Judy
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Homburg, Christian
8
Høgevold, Nils M.
8
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
5
The journal of business & industrial marketing
5
Advances in services marketing
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
International journal of business environment : IJBE
1
Journal of Business & Industrial Marketing
1
Journal of business economics : JBE
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of marketing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Linköping studies in science and technology
1
Psychology & marketing
1
The journal of personal selling & sales management : JPSSM
1
Volume 21, Issue 2
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ECONIS (ZBW)
36
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1
Improving negotiation success in B2B sales organizations : is structured negotiation management a success factor?
Mayer, Markus
;
Voeth, Markus
- In:
Journal of business economics : JBE
92
(
2022
)
2
,
pp. 163-196
Persistent link: https://www.econbiz.de/10013187195
Saved in:
2
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
3
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
4
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
5
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
6
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
7
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
8
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
9
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
10
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
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