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~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Arghashi, Vahideh"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
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B-to-B-Marketing
Brand image
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Consumer behaviour
81
Marktforschung
65
Beziehungsmarketing
61
Relationship marketing
61
Market research
57
Marketing theory
32
Marketingtheorie
32
India
31
Indien
31
Marketing
26
Brand management
25
Markenführung
25
Kundenzufriedenheit
23
Theorie
23
Theory
23
Dienstleistungsqualität
20
Service quality
20
Markenimage
19
Marketingmanagement
17
Internet marketing
15
Marketing management
15
Online-Marketing
15
Internationales Marketing
14
Lieferantenmanagement
14
Supplier relationship management
14
International marketing
13
Viral marketing
13
Virales Marketing
13
Confidence
12
Einzelhandel
12
Marketingforschung
12
USA
12
United States
12
Vertrauen
12
Retail trade
10
Social Web
10
Social web
10
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Undetermined
57
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3
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Article
92
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7
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87
Aufsatz in Zeitschrift
87
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5
Book section
5
Reprint
2
Arbeitspapier
1
Aufsatzsammlung
1
Graue Literatur
1
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1
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1
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Language
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English
Author
All
Albaum, Gerald S.
Amoako, George Kofi
Arghashi, Vahideh
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Mattila, Anna S.
64
Loureiro, Sandra Maria Correia
54
Kumar, V.
50
Verhoef, Peter C.
48
Phau, Ian
47
Hollebeek, Linda D.
46
Bang, Nguyen
43
Grewal, Dhruv
43
Melewar, T. C.
43
Sharma, Piyush
42
Keller, Kevin Lane
40
Romaniuk, Jenni
40
Dwivedi, Yogesh Kumar
38
Ko, Eunju
38
Usman, Osly
38
Gil Saura, Irene
37
Svensson, Göran
37
Pelsmacker, Patrick de
35
Bagozzi, Richard P.
34
Prentice, Catherine
34
Cova, Bernard
33
Mittal, Vikas
33
Vrontis, Demetris
33
Wong, IpKin Anthony
32
Dawes, John
31
Rajagopal
31
Chintagunta, Pradeep K.
30
Homburg, Christian
30
Paul, Justin
30
Sreejesh, S.
30
Woodside, Arch G.
30
Dens, Nathalie
29
Park, Jungkun
29
Sarkar, Abhigyan
29
Sheth, Jagdish N.
29
Foroudi, Pantea
28
Jang, Soocheong
28
Johnston, Wesley J.
28
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Journal of business research : JBR
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of international consumer marketing
5
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business-to-business marketing
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
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ECONIS (ZBW)
99
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1
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99
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date (oldest first)
1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
5
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
6
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
7
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
8
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
9
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
10
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
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