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~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Han, Heesup"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
151
Relationship marketing
108
Beziehungsmarketing
107
Marktforschung
55
Market research
50
Brand management
48
Markenführung
48
Service quality
45
Dienstleistungsqualität
44
Brand image
41
Markenimage
41
Marketing
35
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32
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31
Marketing theory
30
Marketingtheorie
30
Hotel industry
29
Hotellerie
29
Holiday behaviour
28
Urlaubsverhalten
28
Theorie
27
Theory
27
Marketingmanagement
22
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21
Tourismusmarketing
21
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20
Viral marketing
20
Virales Marketing
20
Tourism
19
Tourismus
19
Confidence
18
USA
18
Vertrauen
18
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17
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35
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Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Han, Heesup
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Mattila, Anna S.
62
Loureiro, Sandra Maria Correia
51
Kumar, V.
50
Hollebeek, Linda D.
48
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Sharma, Piyush
40
Bang, Nguyen
39
Dwivedi, Yogesh Kumar
38
Usman, Osly
38
Svensson, Göran
37
Ko, Eunju
36
Gil Saura, Irene
35
Melewar, T. C.
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Pelsmacker, Patrick de
33
Vrontis, Demetris
33
Mittal, Vikas
32
Romaniuk, Jenni
32
Cova, Bernard
31
Woodside, Arch G.
31
Sreejesh, S.
30
Dawes, John
29
Sarkar, Abhigyan
29
Sheth, Jagdish N.
29
Casidy, Riza
28
Chintagunta, Pradeep K.
28
Homburg, Christian
28
Johnston, Wesley J.
28
Park, Jungkun
28
Paul, Justin
28
Rajagopal
28
Septianto, Felix
28
Thaichon, Park
28
Wong, IpKin Anthony
28
Dens, Nathalie
27
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German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
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Journal of travel and tourism marketing
30
International journal of hospitality management
20
Journal of business research : JBR
10
International journal of contemporary hospitality management
8
Journal of international consumer marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
4
Journal of hospitality marketing & management
4
Tourism management : research, policies, practice
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
Tourism management perspectives : TMP
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of internet commerce
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Tourism and hospitality research : the surrey quarterly review
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of Contemporary Issues in Business and Government
1
Journal of business communication : JBC
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ECONIS (ZBW)
186
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186
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
4
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
7
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
8
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
9
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
10
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
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