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~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Online-Marketing
Consumer behaviour
78
Marktforschung
55
Beziehungsmarketing
52
Relationship marketing
52
Market research
49
Marketing
33
India
31
Indien
31
Marketing theory
30
Marketingtheorie
30
Theorie
25
Theory
25
Brand management
22
Markenführung
22
Marketingmanagement
22
Dienstleistungsqualität
20
Service quality
20
Marketing management
19
Brand image
18
Markenimage
18
Lieferantenmanagement
16
Supplier relationship management
16
Viral marketing
13
Virales Marketing
13
Internationales Marketing
12
Internet marketing
12
International marketing
11
Marketingforschung
11
Bibliometrics
10
Bibliometrie
10
USA
10
Advertising effects
9
Confidence
9
Einzelhandel
9
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53
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2
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Article
93
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11
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91
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3
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3
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German
39
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Amoako, George Kofi
Arora, Sonia
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Mattila, Anna S.
63
Loureiro, Sandra Maria Correia
57
Kumar, V.
53
Dwivedi, Yogesh Kumar
49
Grewal, Dhruv
49
Hollebeek, Linda D.
49
Verhoef, Peter C.
48
Phau, Ian
44
Bang, Nguyen
43
Pelsmacker, Patrick de
43
Vrontis, Demetris
40
Sharma, Piyush
39
Ko, Eunju
38
Usman, Osly
38
Svensson, Göran
37
Gil Saura, Irene
36
Chintagunta, Pradeep K.
35
Karjaluoto, Heikki
35
Melewar, T. C.
35
Prentice, Catherine
35
Thaichon, Park
35
Tucker, Catherine
35
Goldfarb, Avi
34
Martínez-López, Francisco J.
34
Pitt, Leyland F.
34
Romaniuk, Jenni
34
Bagozzi, Richard P.
33
Law, Chun Hung Roberts
33
Cova, Bernard
32
Mittal, Vikas
32
Skiera, Bernd
32
Sreejesh, S.
32
Dens, Nathalie
31
Luo, Xueming
31
Quach, Sara
31
Rajagopal
31
Woodside, Arch G.
31
Ghose, Anindya
30
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German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
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Journal of business research : JBR
10
Journal of international consumer marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of internet commerce
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information technology & tourism
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business communication : JBC
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
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ECONIS (ZBW)
104
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104
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
5
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
6
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
7
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
8
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
9
Factors affecting website continuance intention : a study of Indian travel websites
Khare, Arpita
;
Dixit, Saumya
;
Sarkar, Subhro
- In:
Information technology & tourism
22
(
2020
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012226381
Saved in:
10
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
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