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~language:"eng"
~person:"Arora, Sonia"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
75
Marktforschung
55
Market research
50
Relationship marketing
47
Beziehungsmarketing
46
Marketing
33
India
32
Indien
31
Marketing theory
30
Marketingtheorie
30
Theorie
25
Theory
25
Marketingmanagement
19
Service quality
19
Brand management
18
Dienstleistungsqualität
18
Markenführung
18
International marketing
17
Marketing management
17
Brand image
16
Markenimage
16
Lieferantenmanagement
13
Supplier relationship management
13
Viral marketing
13
Virales Marketing
13
Internationales Marketing
12
Internet marketing
12
Online-Marketing
12
Marketingforschung
11
Bibliometrics
10
Bibliometrie
10
USA
10
Einzelhandel
9
Naresh K. Malhotra
9
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English
German
35
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Arora, Sonia
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Mattila, Anna S.
62
Loureiro, Sandra Maria Correia
51
Kumar, V.
50
Hollebeek, Linda D.
48
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Sharma, Piyush
40
Bang, Nguyen
39
Dwivedi, Yogesh Kumar
38
Usman, Osly
38
Svensson, Göran
37
Ko, Eunju
36
Gil Saura, Irene
35
Melewar, T. C.
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Pelsmacker, Patrick de
33
Vrontis, Demetris
33
Mittal, Vikas
32
Romaniuk, Jenni
32
Cova, Bernard
31
Woodside, Arch G.
31
Sreejesh, S.
30
Dawes, John
29
Sarkar, Abhigyan
29
Sheth, Jagdish N.
29
Casidy, Riza
28
Chintagunta, Pradeep K.
28
Homburg, Christian
28
Johnston, Wesley J.
28
Park, Jungkun
28
Paul, Justin
28
Rajagopal
28
Septianto, Felix
28
Thaichon, Park
28
Wong, IpKin Anthony
28
Dens, Nathalie
27
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German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
10
Journal of international consumer marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business communication : JBC
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
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ECONIS (ZBW)
93
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1
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93
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
5
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
6
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
7
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
8
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
9
Evolution of B2B relationship stages in China : a study of confucianism philosophy
Liu, Paul C. Y.
;
Yuan, Ruizhi
;
Luo, Jun
;
Balaji, M. S.
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013194592
Saved in:
10
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
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