//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Aspara, Jaakko"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Supplier relationship management
3
Brand image
2
Corporate reputation
2
Finland
2
Finnland
2
Firmenimage
2
Management
2
Markenimage
2
2000
1
Advertisements
1
Advertising
1
Advertising effects
1
Affirmation
1
Beziehungsmarketing
1
Brand
1
Brand betrayal
1
Brand extension
1
Brand innovativeness
1
Brand relationship
1
Brands
1
Consumer disclosure
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
Innovation
1
Internet marketing
1
Investments
1
Markenartikel
1
Markentransfer
1
Mindset
1
Online-Marketing
1
Papierindustrie
1
Perceived fit
1
Perceived unfit
1
Privacy concerns
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Thesis
Article in journal
5
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Language
All
English
Author
All
Aspara, Jaakko
Melewar, T. C.
57
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Christodoulides, George
25
Ko, Eunju
25
Gupta, Suraksha
24
Guzman, Francisco
24
Han, Heesup
24
De Chernatony, Leslie
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Vrontis, Demetris
23
Diamantopoulos, Adamantios
22
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Kunkel, Thilo
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Baumgarth, Carsten
19
Hollebeek, Linda D.
19
Iglesias, Oriol
19
King, Ceridwyn
19
Roper, Stuart
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Swoboda, Bernhard
16
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
European journal of marketing : EJM
1
The journal of brand management : an international journal
1
The marketing review
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
4
Significance of corporate brand for business-to-business companies
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The marketing review
8
(
2008
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003674768
Saved in:
5
Adoption of corporate branding by managers : case of a Nordic business-to-business company
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10003763486
Saved in:
6
Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Aspara, Jaakko
-
2007
Persistent link: https://www.econbiz.de/10003409558
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->