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~language:"eng"
~person:"Baker, Thomas A., III."
~person:"Vrontis, Demetris"
~subject:"Ballsport"
~subject:"Brand management"
~subject:"Brand"
~subject:"Fans"
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Ballsport
Brand management
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Sportmarketing
16
Sports marketing
16
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12
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12
Professional sports
12
Profisport
12
Sport organization
11
Sportorganisation
11
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
8
Brand image
6
Markenimage
6
Ball game
4
Beziehungsmarketing
4
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4
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3
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3
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Team
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Basketball
2
Brand equity
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Customer satisfaction
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Kundenzufriedenheit
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English
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Baker, Thomas A., III.
Vrontis, Demetris
Kunkel, Thilo
14
Biscaia, Rui
10
Funk, Daniel C.
10
Heere, Bob
9
Doyle, Jason P.
8
Ballouli, Khalid
7
Chanavat, Nicolas
7
Ko, Yong Jae
6
Shuv-Ami, Avichai
6
Su, Yiran
6
Chadwick, Simon
5
James, Jeffrey D.
5
Richelieu, André
5
Williams, Antonio S.
5
Zhang, James J.
5
Asada, Akira
4
Bodet, Guillaume
4
Du, James
4
Greenwell, T. Christopher
4
Grohs, Reinhard
4
Hill, Brad
4
McDonald, Heath
4
O'Reilly, Norm
4
Simmons, Jason M.
4
Wear, Henry
4
Yoshida, Masayuki
4
Arai, Akiko
3
Bennett, Gregg
3
Breuer, Christoph
3
Byon, Kevin K.
3
Dickson, Geoff
3
Filo, Kevin
3
Hambrick, Marion E.
3
Havard, Cody T.
3
Itani, Maher N.
3
Leng, Ho Keat
3
Parganas, Petros
3
Paul, Rodney J.
3
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Innovation: organization & management : IOM
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The marketing review
1
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ECONIS (ZBW)
8
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1
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1
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
3
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
4
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
7
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
8
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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