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~language:"eng"
~person:"Beatty, Sharon E."
~person:"Iyer, Rajesh"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Wang, Cheng Lu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
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Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
263
Brand management
93
Markenführung
93
Beziehungsmarketing
82
Brand image
62
Markenimage
62
Luxury goods
56
Luxusgüter
56
Social Web
53
Social web
53
China
47
Fashion
45
Mode
45
Internet marketing
44
Online-Marketing
44
Brand
41
Customer satisfaction
41
Kundenzufriedenheit
41
Markenartikel
41
Marketingmanagement
39
Marketing management
36
Dienstleistungsqualität
35
India
35
Service quality
35
Bibliometrics
33
Bibliometrie
33
Globalisierung
31
Globalization
31
Einzelhandel
28
Retail trade
28
USA
28
United States
28
Advertising
27
Werbung
27
South Korea
26
Südkorea
26
Viral marketing
26
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Undetermined
210
Free
17
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Article
292
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39
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Article in journal
287
Aufsatz in Zeitschrift
287
Aufsatz im Buch
14
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14
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
4
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
Reprint
1
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Language
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English
Author
All
Beatty, Sharon E.
Iyer, Rajesh
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Teng, Lefa
Wang, Cheng Lu
Jha, Raghbendra
205
Duflo, Esther
174
Sen, Kunal
165
Singh, Nirvikar
159
Gaiha, Raghav
157
Banerjee, Abhijit V.
140
Han, Heesup
130
Ravallion, Martin
125
Belk, Russell W.
118
Pande, Rohini
115
Gulati, Ashok
107
Mattila, Anna S.
107
Goldar, Bishwanath
104
Bhalotra, Sonia R.
102
Sheth, Jagdish N.
102
Azam, Mehtabul
100
Ghani, Ejaz
100
Ghosh, Saibal
99
Kamaiah, Bandi
99
Rangarajan, Chakravarthi
98
Kumar, V.
95
Patnaik, Ila
92
Khare, Arpita
90
Muralidharan, Karthik
90
Mitra, Arup
89
Rao, Vijayendra
89
Reddy, Y. V.
89
Aithal, P. S.
87
Shah, Ajay
87
Grunert, Klaus G.
86
Mohan, Rakesh
85
Phau, Ian
85
Grewal, Dhruv
83
Lusk, Jayson L.
83
Verhoef, Peter C.
83
Roy, Tirthankar
82
Goyal, Ashima
81
Ray, Ranjan
80
Budhwar, Pawan S.
79
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Journal of business research : JBR
86
Journal of retailing and consumer services
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Asia Pacific journal of marketing and logistics
9
International marketing review
8
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
7
Journal of strategic marketing
7
The journal of consumer marketing
7
Psychology & marketing
6
The journal of services marketing
6
Journal of marketing theory and practice
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour
4
Journal of consumer behaviour : an international research review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
The international journal of bank marketing : IJBM
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
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Source
All
ECONIS (ZBW)
331
Showing
1
-
10
of
331
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date (oldest first)
1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
9
Perceived air pollution reduces consumers' self-disclosure : the role of tense arousal
Liu, Wumei
;
Huang, Heqing
;
Yang, Qiaoying
;
Wang, Cheng Lu
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 781-801
Persistent link: https://www.econbiz.de/10014518832
Saved in:
10
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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