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~language:"eng"
~person:"Belk, Russell W."
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~type_genre:"Article in journal"
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Konsumentenverhalten
Marktforschung
Consumer behaviour
107
Emotion
32
Advertising
30
Werbung
27
Advertising effects
23
Werbewirkung
23
Brand management
19
Markenführung
19
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Belk, Russell W.
Septianto, Felix
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
69
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Paul, Justin
53
Ko, Eunju
51
Bagozzi, Richard P.
49
Laroche, Michel
48
Pelsmacker, Patrick de
48
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Hollebeek, Linda D.
43
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
40
Thaichon, Park
39
Ko, Yong Jae
38
Rajagopal
38
Eisend, Martin
37
Park, Jungkun
37
Gierl, Heribert
36
Kim, Seongseop
36
Verhoef, Peter C.
36
Vrontis, Demetris
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Walsh, Gianfranco
35
Wong, IpKin Anthony
35
Woodside, Arch G.
34
Wu, Luorong
34
Balaji, M. S.
33
Dens, Nathalie
33
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Journal of retailing and consumer services
18
Journal of business research : JBR
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Psychology & marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing theory
4
Research in consumer behavior
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JBE
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of historical research in marketing
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Arts and the market
1
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research
1
Journal of China marketing
1
Journal of Islamic marketing : JIMA
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of public policy & marketing
1
Journal of service management
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ECONIS (ZBW)
111
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1
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111
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
3
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
Saved in:
4
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
5
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
6
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
7
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
8
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Sestino, Andrea
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
Saved in:
9
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
10
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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