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~language:"eng"
~person:"Brettel, Malte"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Corporate culture"
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Corporate culture
Firmenimage
Markenartikel
Consumer behaviour
33
Konsumentenverhalten
33
Deutschland
26
Germany
26
Innovation
26
Brand management
25
Business start-up
25
Markenführung
25
Unternehmensgründung
25
Firm performance
24
Unternehmenserfolg
24
Innovation management
22
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22
Marketing management
20
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Entrepreneurship
19
Entrepreneurship approach
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Ethics
18
Ethik
17
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Brand image
14
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Markenimage
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New product development
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Produktentwicklung
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Unternehmensethik
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13
Brand
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Führungskräfte
12
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12
Beziehungsmarketing
11
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11
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Brettel, Malte
Gupta, Suraksha
Vitell, Scott J.
Melewar, T. C.
58
Balmer, John M. T.
33
Foroudi, Pantea
31
Bang, Nguyen
28
Phau, Ian
21
Abratt, Russell
20
Keller, Kevin Lane
19
Sarkar, Abhigyan
19
Dawes, John
17
Ko, Eunju
17
De Chernatony, Leslie
16
Diamantopoulos, Adamantios
16
Fetscherin, Marc
16
Han, Heesup
16
Pitt, Leyland F.
16
Walsh, Gianfranco
16
Brown, Andrew Douglas
15
Khan, Imran
15
Merrilees, Bill
15
Tarba, Shlomo Yedidia
15
Japutra, Arnold
14
Loureiro, Sandra Maria Correia
14
Vrontis, Demetris
14
Guzman, Francisco
13
Iglesias, Oriol
13
Johnson, Lester W.
13
Kaufmann, Hans Rüdiger
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Dennis, Charles
12
Kitchen, Philip J.
12
Kumar, Vikas
12
Rahman, Zillur
12
Wiedmann, Klaus-Peter
12
Baumgarth, Carsten
11
Brodie, Roderick J.
11
Christodoulides, George
11
Dick, Rolf van
11
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Journal of business research : JBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business ethics : JOBE
2
Journal of international management
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International studies of management and organization
1
Journal of advertising research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management decision : MD
1
Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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ECONIS (ZBW)
30
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Culture and cross-functional coopetition : the interplay of organizational and national culture
Knein, Ernesto Leonhard
;
Greven, Andrea Sarah
;
Bendig, David
- In:
Journal of international management
26
(
2020
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012296825
Saved in:
3
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
6
Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
How do human attitudes and values predict online marketing responsiveness? : comparing consumer segmentation bases toward brand purchase and marketing response
Scheuffelen, Stefan C.
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012109420
Saved in:
9
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
10
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
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