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~language:"eng"
~person:"Butt, Muhammad Mohsin"
~person:"Mei, Shue"
~person:"Puntoni, Stefano"
~subject:"Advertising effects"
~type:"article"
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Advertising effects
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Butt, Muhammad Mohsin
Mei, Shue
Puntoni, Stefano
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Rozendaal, Esther
6
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
An, Soontae
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Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
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3
Nicolini, Valentina
3
Russell, Cristel Antonia
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3
Van de Sompel, Dieneke
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Vanwesenbeeck, Ini
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Zhong, Weijun
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2
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Journal of advertising : official publication of the American Academy of Advertising
2
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
LISS 2012 ; Vol. 2
1
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ECONIS (ZBW)
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1
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
2
A model of targeted advertising based on consumer purchase history
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
-
2013
Persistent link: https://www.econbiz.de/10010189895
Saved in:
3
Competitive effects of purchase-based targeted advertising
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
4
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009715358
Saved in:
4
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
5
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
6
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
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