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~language:"eng"
~person:"Campbell, Colin L."
~person:"Fogel, Joshua"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Advertising
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Internet marketing
16
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11
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8
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6
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Campbell, Colin L.
Fogel, Joshua
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Bellman, Steven
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Wilbur, Kenneth C.
7
Choi, Yung Kyun
6
Jerath, Kinshuk
6
Kim, Jooyoung
6
Arora, Taanika
5
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5
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5
Cho, Chang-Hoan
5
Dens, Nathalie
5
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5
Katona, Zsolt
5
King, Karen Whitehill
5
Reijmersdal, Eva A. van
5
Schultz, Carsten D.
5
Skiera, Bernd
5
Stienmetz, Jason L.
5
Varan, Duane
5
Voorveld, Hilde
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Cauberghe, Veroline
4
Chen, Huan
4
Cohen, Justin
4
Danaher, Peter J.
4
De Jans, Steffi
4
Dukes, Anthony
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
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Health marketing quarterly
3
Business horizons
2
Arts and the market : AAM
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public policy & marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
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ECONIS (ZBW)
12
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
3
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
6
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
7
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
8
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
9
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
10
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
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