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~language:"eng"
~person:"Gharbi, Ali"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Scheduling"
~type_genre:"Article in journal"
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Industrie
Lieferantenmanagement
Markenführung
Scheduling
Consumer behaviour
62
Konsumentenverhalten
62
Brand management
36
Beziehungsmarketing
28
Relationship marketing
28
Brand image
27
Markenimage
27
Simulation
22
Social Web
21
Social web
21
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18
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Gharbi, Ali
Loureiro, Sandra Maria Correia
Cheng, T. C. E.
60
Melewar, T. C.
60
Svensson, Göran
50
Wagner, Joachim
43
Ahuja, Inderpreet Singh
40
Kumar, Vikas
40
Gunasekaran, Angappa
37
Bang, Nguyen
36
Merrilees, Bill
34
Choi, Tsan-Ming
33
Görg, Holger
33
Naudé, Peter
32
Vrontis, Demetris
31
Wagner, Stephan M.
31
Phau, Ian
30
Zhao, Xiande
30
Gupta, Suraksha
29
Huo, Baofeng
29
Schiele, Holger
29
Garza-Reyes, Jose Arturo
28
Mosheiov, Gur
28
Balmer, John M. T.
27
Henneberg, Stephan
27
Ko, Eunju
27
Christodoulides, George
26
Guzman, Francisco
25
Han, Heesup
25
Liu, Yi
25
Gurkov, Igorʹ B.
24
Pitt, Leyland F.
24
Romaniuk, Jenni
24
Boysen, Nils
23
Casidy, Riza
23
De Chernatony, Leslie
23
Foroudi, Pantea
23
Goldar, Bishwanath
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
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Journal of promotion management : innovations in planning and applied research
8
International journal of production economics
5
Journal of retailing and consumer services
5
International journal of hospitality management
2
International journal of production research
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Baltic journal of management
1
Cogent business & management
1
European journal of operational research : EJOR
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Omega : the international journal of management science
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
46
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date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
10
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
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