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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Corporate culture"
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Corporate culture
Firmenimage
Markenartikel
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
24
Markenführung
24
Ethics
18
Ethik
17
Brand image
14
Markenimage
14
Business ethics
12
Unternehmensethik
12
Innovation
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Beziehungsmarketing
9
Brand
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Corporate reputation
7
Innovation management
7
Innovationsmanagement
7
USA
7
United States
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Economic ethics
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Nachhaltige Entwicklung
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Sustainable development
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Wirtschaftsethik
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India
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Indien
5
Inter-firm cooperation
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Lieferantenmanagement
5
Nachhaltigkeit
5
Personality psychology
5
Persönlichkeitspsychologie
5
Reputation
5
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Article in journal
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19
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1
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1
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English
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Gupta, Suraksha
Vitell, Scott J.
Melewar, T. C.
58
Balmer, John M. T.
33
Foroudi, Pantea
31
Bang, Nguyen
28
Phau, Ian
21
Abratt, Russell
20
Keller, Kevin Lane
19
Sarkar, Abhigyan
19
Dawes, John
17
Ko, Eunju
17
De Chernatony, Leslie
16
Diamantopoulos, Adamantios
16
Fetscherin, Marc
16
Han, Heesup
16
Pitt, Leyland F.
16
Walsh, Gianfranco
16
Brown, Andrew Douglas
15
Khan, Imran
15
Merrilees, Bill
15
Tarba, Shlomo Yedidia
15
Japutra, Arnold
14
Loureiro, Sandra Maria Correia
14
Vrontis, Demetris
14
Iglesias, Oriol
13
Kaufmann, Hans Rüdiger
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Dennis, Charles
12
Guzman, Francisco
12
Johnson, Lester W.
12
Kitchen, Philip J.
12
Kumar, Vikas
12
Rahman, Zillur
12
Wiedmann, Klaus-Peter
12
Brettel, Malte
11
Brodie, Roderick J.
11
Christodoulides, George
11
Dick, Rolf van
11
He, Hongwei
11
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Journal of business research : JBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
EuroMed journal of business
1
European journal of marketing : EJM
1
International studies of management and organization
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
19
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
5
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
6
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
7
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
8
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
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