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~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~person:"Rather, Raouf Ahmad"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
59
Relationship marketing
59
Consumer behaviour
30
Konsumentenverhalten
30
Customer integration
15
Kundenintegration
15
Customer satisfaction
14
Kundenzufriedenheit
14
Brand management
13
Markenführung
13
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9
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9
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Rather, Raouf Ahmad
Kumar, V.
77
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Homburg, Christian
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Prentice, Catherine
31
Mittal, Vikas
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Grewal, Dhruv
27
Neslin, Scott A.
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Quach, Sara
26
Agnihotri, Raj
25
Vrontis, Demetris
25
Heinonen, Kristina
24
Hyun, Sunghyup Sean
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Karjaluoto, Heikki
24
Klaus, Philipp
24
Ruyter, Ko de
24
Bang, Nguyen
23
Lemon, Katherine N.
23
Reinartz, Werner J.
23
Gustafsson, Anders
22
Brodie, Roderick J.
21
Sesé, F. Javier
21
So, Kevin Kam Fung
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Conduit, Jodie
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Journal of the Academy of Marketing Science
8
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Customer engagement marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Advances in banking technology and management : impacts of ICT and CRM
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Edward Elgar E-Book Archive
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Emerald insight
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Faculty & research / Insead : working paper series
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handbook of research on customer equity in marketing
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International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour
1
Journal of destination marketing & management
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Journal of financial services marketing : JFSM
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Journal of global marketing
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
1
Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbooks in business and management
1
Research handbooks in tourism
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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The service industries journal
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ECONIS (ZBW)
59
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
7
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
8
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
9
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
10
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
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