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~language:"eng"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
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Theorie
Consumer behaviour
58
Marktforschung
57
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52
Marketing
31
Marketing theory
30
Marketingtheorie
30
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29
Relationship marketing
29
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27
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27
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21
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21
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15
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9
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German
118
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Han, Heesup
71
Kumar, V.
59
Lambertini, Luca
59
Mattila, Anna S.
49
Loureiro, Sandra Maria Correia
48
Peitz, Martin
48
Verhoef, Peter C.
46
Phau, Ian
42
Grewal, Dhruv
41
Herrmann, Andreas
41
Hollebeek, Linda D.
40
Franses, Philip Hans
39
Thisse, Jacques-François
39
Bagozzi, Richard P.
38
Anderson, Simon P.
36
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Helpman, Elhanan
36
Ko, Eunju
35
Matsushima, Noriaki
35
Sheth, Jagdish N.
35
Cova, Bernard
34
Keller, Kevin Lane
34
Pelsmacker, Patrick de
34
Usman, Osly
34
Gustafsson, Anders
33
Vrontis, Demetris
33
Kleinaltenkamp, Michael
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Sharma, Piyush
30
Woodside, Arch G.
30
Kind, Hans Jarle
29
Mittal, Vikas
29
Balaji, M. S.
28
Berry, Steven
28
Chintagunta, Pradeep K.
28
Homburg, Christian
28
Hruschka, Harald
28
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SAGE library in marketing
7
Review of marketing research
6
Journal of business research : JBR
4
The journal of brand management : an international journal
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Emerald insight
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Pearson always learning
1
Prentice-Hall international editions
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
83
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Special issue: luxury
marketing
and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
10
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
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